Inclusive Marketing News #66: 2026 Trends, Subtitles on Ads & Heineken’s Slow, Low and No

Welcome back to our weekly recap of inclusive marketing news, including exciting social media updates, important disability and inclusion related news, and our favourite marketing campaigns.

In this week’s inclusive marketing news round up, we talk about Pinterest’s trend prediction for 2026, Channel 4’s new commitment to accessibility that brands need to know about, Heineken’s latest campaign, and much more!

If you want to be like some of these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today. You can also subscribe to our LinkedIn newsletter to be up-to-date with the latest news.

1. Influencer Content is Growing in Popularity Among Older Demographics 📈

You might want to stop using your excuse for not including influencer marketing on your media plans because “it’s just for younger audiences”.

A recent report has shown that people between 55-64 years old are watching influencer content more than ever!

In the US, 54% of that demographic has reported watching creators’ content weekly, while in the UK it’s 38%.

While smart TVs seem to have had something to do with this, and platforms like YouTube can be easily enjoyed from the comfort of your sofa, this is a clear sign of the exponential growth that influencer marketing has been experiencing over the last decade.

If your brand is ready to take the next step and create the most successful and inclusive influencer campaigns out there, make sure to reach out to the team at PG: info@purplegoatagency.com 💌

2. Pinterest Releases Trend Report 2026 🤩

Trends come and go, but Pinterest trends reports are always on point, and your brand might want to take a look at it this year 👀

From home decor, fashion and hairstyles, the report has it all, and it’s a great source to look at when planning your brand’s 2026 strategy.

While brands should use trends mindfully, this report provides great insight to understand what your customers want and will be focusing on in the new year.

3. Nnena Kalu Wins Turner Prize 🎨

A wonderful win for the arts and the Disabled community!

Nnena Kalu has become the first artist with a learning disability to win this year’s Turner Prize 🏆

The award celebrates high profile artists in the UK, and Kalu’s unique sculptures and drawings have finally received the recognition they deserve.

A true historical moment 🙌

4. Meta is Making Creator Partnerships Easier for Brands 📱

As a way to help brands get the most out of their creator content on the platform, Meta is introducing new tools to find and evaluate powerful UGC that can be turned into partnership ads.

From finding branded content to evaluating strong creator options, these features will allow brands and agencies to make the most out of their influencer campaigns and content.

And with 76% of Gen Z being open to hearing about brands from creator content, and 71% of consumers saying they make a purchase within a couple of days after seeing creator content across Meta’s apps, it’s a no brainer for brands to stop ignoring the power of creators online!

5. C4 Requires Subtitles on All Ads From March 2026 📺

Some more fantastic news for inclusive marketing!

Following their ongoing commitment to inclusion and accessibility, Channel 4, after the recent launch of their Disability Comms Guide & Playbook alongside Bupa, Initiative and Purple Goat, is now making sure that all ads appearing across its channels will have closed-caption subtitles.

As we always say at Purple Goat, accessible ads are not just good for the Disabled community, but for everyone in society! With some stats showing that 7 in 10 people feel more positive towards brands that use subtitles.

This is a fantastic opportunity for brands to learn more about accessibility and understand the impact that this can have in their campaigns.

If you want to learn more about how you can make sure your ads and campaigns are as inclusive and accessible as possible, make sure to reach out to the award-winning team of inclusive marketing experts!

6. Trend Spotlight: Christmas Films 🤳

@lovecornuk

I look quite pretty x stay tuned for EPISODE 3 👀#kieraknightley #loveactually #skit

♬ original sound – LOVE CORN UK

Christmas is around the corner, and if you’re running out of content ideas, why don’t you recreate your favourite holiday film? 👀

The team at LOVE CORN are smashing it this year!

7. Campaign Spotlight: Heineken 🏆

Heineken have nailed it with their latest ad highlighting the importance of moderation when drinking 🍻

The characters of this Wild West film, Slow, No, and Low, come into a bar to keep the peace and ensure everyone enjoys all the night has to offer, responsibly.

Because moderation can bring way more fun to your nights out!

Make sure to come back to check our weekly news recap with the latest inclusive updates in the marketing and social media worlds, with a touch of inclusion That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.

Plus, learn more about our story and inclusive marketing services.