Paid Social Ad Campaigns

At Purple Goat, we utilise paid media to complement other marketing activities, most often ‘supercharging’ organic influencer content with a wide range of objectives including awareness, traffic and full funnel conversion campaigns.

We’ve built a huge wealth of knowledge and expertise in this area, and we know how to create the most cost effective, targeted campaigns that drive incredible results.

We predominantly work with disabled creators as we are always ensuring that brands are targeting and connecting with the community. But occasionally we will activate non-disabled creators on a campaign too! We typically work with people that are allies and advocates for inclusion, diversity and representation.

We work across all social media platforms but it will vary depending on the campaign, client and brand.

At Purple Goat we utilise a unique brand of Paid Social Media described as Paid Media 2.0 which allows us to target the disabled community by harnessing the power of influencers engaged audiences and ensuring our ads are shown to the most relevant audiences possible to the brand.

Across paid social we can ensure that campaigns get seen by consumers at a large scale within all sizes of communities from the most niche to broad targeting across the globe.

We can utilise a number of different objectives across all social media platforms to allow us to achieve a number of different objectives for clients throughout the marketing funnel.

When we are choosing to work with influencers/creators, there are a few different checks that we run to make sure that they is a natural fit for the brand and campaign. We’ll look at a few different metrics, your Purple Goat contact will be able to talk you through what we need and why we need it. We ultimately want to make sure that both the brand and all influencers and content creators are aligned on values and messaging, to make sure both are benefitting from collaborating.

At Purple Goat, the client has as much oversight and control as they want – with full sign off on campaign creative, influencers, deliverables and schedule date before we get going.

Although we work with many creators across the world and many different campaigns, we are not a talent agency, so we don’t have any talent on our ‘books’. Instead, we play matchmaker and find the right talent for the right campaign!

Please feel free to follow our socials and contact us if you are interested in working with us. We’ll keep your details for any suitable campaigns that come through, and if we think you would be a great fit for any project, we’ll get in touch with you and discuss the opportunity.

We look to compliment existing activities, and offer holistic approaches that nothing we do is in isolation. Our paid approach is in tandem with an understanding of other digital marketing work, and we utilise knowledge in these areas  to ensure the best results from our campaigns.

We are a global agency and so far have worked in 30+ countries! Depending on the client and objectives we source the relevant creators and deliver what is needed.

Purple Goat is an international media agency like no other. We pride ourselves on exceptional creative, content and campaigns whilst also confidently representing and communicating a narrative in and around disability in everything we do.

Over 50% of our staff have a disability, and we look to crush outdated misconceptions and fears around disability with all who work with us, whilst upskilling partners and clients on accessibility, inclusion and DE&I in the process.

We bring the authentic lived experience of disability to our creative and our execution – and passionately look to empower the disabled community shine online.

Inclusive marketing is a strategic approach to overarching marketing communication activities which includes designing activities that authentically represent and connect with a diversity of audiences, ensuring messaging and offerings appropriately resonate with everyone. You can read more about it and how it can benefit your business on our ‘What is inclusive marketing?‘ page.