Influencer Marketing

We predominantly work with disabled influencers as we are always ensuring that brands are targeting and connecting with the community. But occasionally we will activate non-disabled influencers on a campaign too! We typically work with creators that are allies and advocates for inclusion, diversity and representation.

We work across all social media platforms but it will vary depending on the campaign, client/brand and creator.

When we are choosing to work with an influencer, there are a few different checks that we run to make sure that the influencer/creator is a natural fit for the brand and campaign. We’ll look at a few different metrics, your Purple Goat contact will be able to talk you through what we need and why we need it. We ultimately want to make sure that both the brand and the influencer/creator are aligned on values and messaging, to make sure both are benefitting from collaborating.

Although we work with many creators across the world and many different campaigns, we are not a talent agency, so we don’t have any talent on our ‘books’. Instead, we play matchmaker and find the right talent for the right campaign!

Please feel free to follow our socials and contact us if you are interested with working with Purple Goat. We’ll keep your details for any suitable campaigns that come through, and if we think you would be a great fit for any project, we’ll get in touch with you and discuss the opportunity.

It integrates naturally within your channels, depending on where you post regularly and what you like to post about. Working on campaigns and with brands that you can be a natural advocate is really important in your audience and community trusting you and the information that you’re sharing.

We are a global agency and so far have worked in 30+ countries! Depending on the client and objectives we source the relevant creators and deliver what is needed.

Purple Goat is an international media agency like no other. We pride ourselves on exceptional creative, content and campaigns whilst also confidently representing and communicating a narrative in and around disability in everything we do.

Over 50% of our staff have a disability, and we look to crush outdated misconceptions and fears around disability with all who work with us, whilst up-skilling partners and clients on accessibility, inclusion and DE&I in the process.

We bring the authentic lived experience of disability to our creative and our execution – and passionately look to empower the disabled community shine online.

Influencer (or ‘creator’ as we prefer to say) marketing is an incredible way for us to utilise the lived experience of the community and combine it with powerful storytelling and authenticity to connect brands to their audience. Influencers create original, creative and educational content that outperforms traditional marketing methods, and provides an opportunity for brands to connect and engage with their audiences in a new and dynamic way.

Inclusive marketing is a strategic approach to overarching marketing communication activities which includes designing activities that authentically represent and connect with a diversity of audiences, ensuring messaging and offerings appropriately resonate with everyone. You can read more about it on our ‘What is inclusive marketing?‘ page.