Learn how to create content that reaches your widest audience yet.
Driving internal disability know-how with fresh thinking, candid conversations and a lifetime of lived experience.
Disability is one of the protected characteristics under the Equality Act of 2010, and although we’ve seen a very public and positive education in recent years on how we can do better when it comes to other protected characteristics – disability might be considered to still be some way behind. With approximately 1.3 billion disabled people on the earth, the disabled community is the world’s largest minority.
DE&I stands for ‘Diversity, Equity & Inclusion’. With our DEI consulting services, we partner with your company to foster a truly inclusive and diverse workplace, ensuring confidence and competence in all aspects of disability inclusion. From inclusion audits to diversity training and workshops, we offer to ensure your company is representative and inclusive on the inside and out.
When individuals and organisations are up-skilled on all things disability, we see a natural confidence in engaging with disability internally, externally and through marketing and comms activity.
Through building widespread disability confidence and understanding (and removing the ‘fear’ of doing it wrong), we can help remove the societal and systemic barriers that face those with disabilities. Long term, this also ensures we are improving representation and building out greater awareness and understanding in the process.
The more we foster a culture of education, insight and development in an organisation, we see incredible benefits with regard to inclusive practices, disability confidence and collaboration.
Purple Goat is here to expose organisations to every aspect of disability. From lived experience and language through to representation and authenticity. We bring fresh, open honesty to a relevant conversation around disability to help build a natural awareness and confidence in all those who attend our bespoke training sessions.
Get in touch to discuss our DEI consulting servicesGlobal reach
Lived Experience
Worlds 1st
Award-winning
Expert knowledge
At Purple Goat, we believe the key to success lies in collaboration with our clients. Through our tailored DEI consulting services, we work closely with businesses to understand their goals, organisational culture, and diversity training needs. Our team ensures clear and consistent communication throughout the entire process, eliminating uncertainty around selecting the right DEI programming and workshops that drive real, evidence-based business impact.
We prioritise transparency and create a safe, inclusive space for our clients. We guide you through every step, ensuring you understand what we’re doing, why it matters, and how you can authentically apply DEI practices in your workplace. This empowers organisations to embed DEI strategies that lead to long-term change and an inclusive workplace.
Creating a Safe Space: For us, cultivating an environment where everyone feels comfortable is essential to delivering an impactful employee experience. We keep our sessions informal and approachable, encouraging participants to ask the questions they may have previously felt unable to voice, particularly around topics like sexual orientation, disability, and identity.
An Interactive Approach: Engagement is central to our delivery. We ensure all sessions are dynamic and interactive, giving everyone a chance to express themselves. This active learning model ensures that each session leaves a lasting impression, enriching your workplace culture and reinforcing your DEI initiatives.
Commercial Understanding: As a business ourselves, we understand the importance of real-world application. Our DEI consulting services are designed to be pragmatic, with insights and tools that can be immediately applied to support your diverse workforce. This not only strengthens DEI, including representation and equity, but also enhances your competitive advantage in a fast-evolving marketplace.
At Tesco we’re delighted to partner with Martyn and the team at Purple Goat. We believe that being an inclusive business makes us stronger and we want our advertising campaigns to represent everyone, showing the breadth of the communities and customers we serve.
Diversity, Equity and Inclusion.
DEI services encompass a range of strategies and initiatives designed to promote Diversity, Equity, and Inclusion within organisations. DEI consultancy services aim to create a workplace where all employees, regardless of their background, identity, or experiences, feel valued, respected, and have equal opportunities to thrive.
Absolutely! We offer in person diversity equity and inclusion training, as well as remote/online – whatever suits your company and team.
When individuals and organisations are upskilled on all things disability, we see a natural confidence in engaging with disability internally, externally and through marketing and comms activity.
The more we foster a culture of education, insight and development in an organisation, we see incredible benefits with regard to inclusive practices, disability confidence and collaboration.
We’ve created DE&I courses for some of the biggest brands in the world, tailoring our offering to fit business objectives. Utilising experienced trainers across topics including authentic representation, change management, accessibility and building disability confidence in the workplace.
The Purple Goat team are not just marketeers, they ARE the authentic voice of the disabled community. With years of experience ensuring authenticity runs through the DNA of marketing and comms activities, our work truly reflects the voices and ways of engaging with the disabled community.
We are a global agency and so far have worked in 30+ countries! Depending on the client and objectives we source the relevant creators and deliver what is needed.
Inclusive marketing is a strategic approach to overarching marketing communication activities which includes designing activities that authentically represent and connect with a diversity of audiences, ensuring messaging and offerings appropriately resonate with everyone. You can read more about it and how it can benefit your business on our ‘What is inclusive marketing?‘ page.