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Inclusive Marketing News #39: Dove’s First Creator Campaign & Design and Disability at the V&A
June 11, 2025
Welcome back to our bi-weekly recap of marketing news, including exciting social media updates, important disability and inclusion related news, and our favourite marketing campaigns.
In this week’s inclusive marketing news round up, we talk about Dove’s first ever creator campaign, the Design and Disability exhibition at the V&A South Kensington, and the latest inclusive initiative by Channel 4.
If you want to be like some of these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today. You can also subscribe to our LinkedIn newsletter to be up-to-date with the latest news.
Table of Contents
How Accessible is The New Nintendo Switch 2?
Nintendo has launched their brand new Switch 2 console, and even though a lot of people have been eager to try it out, we wanted to ask a different question. How accessible is it?
Our Design Manager, Luke Trower, has done a review about it on our blog, so make sure to check it out to know what to expect from the newest Nintendo launch.
Roblox Celebrates LGBTQIA+ History
To celebrate Pride month, Roblox is collaborating with got2b and Jung von Matt NERD to create the iconic Christopher Street in New York. The street has been the epicentre for Pride and the community for years, with the Stonewall Inn, a bar that started the rights movement in 1969. The limited time event includes two mini games where users can learn about the history of the LGBTQIA+ community, from the meaning of the rainbow flag, to historical references and key events. A fun and engaging way to celebrate the community!
Design and Disability at the V&A
The V&A South Kensington museum has a brand new exhibition that you don’t want to miss! Design and Disability is a one-of-a-kind place showcasing the the radical contributions of Disabled, Deaf, and neurodivergent people to contemporary design and culture from 1940s to now. We worked with the team at V&A on this and we are so excited to finally see it live.
Do You Know What the Purple Pound is?
At Purple Goat we often talk about the business case of disability and how inclusive marketing is the smart thing to do for any business. The Purple Pound is worth £274 billion in the UK alone, and most businesses are missing out on it. So we asked brands and marketers at SocialDay how much they knew about it, you can learn more about it now on our latest PG Vlog.
Channel 4 Launches Equity Network ‘The Plug’
Channel 4 has an exciting new initiative that empowers ethnically diverse members of the creative, media and TV industries. We know how many barriers those from minority groups face on a daily basis, and especially at work, so we’re thrilled to see that the group will offer mentoring sessions, networking events and webinars to diverse voices out there.
Trend Spotlight: Finding Your Inner Peace
Even though it’s not a brand new trend, it’s still doing the rounds on socials and it’s the ideal trend to share your go-to peaceful activities.
Campaign Spotlight: Dove
An insight-led and creator-focused campaign is always going to be a fan favourite at PG.
Dove has launched their first ever creator campaign, and it’s all about #ShareTheFirst. The brand found out that 9 in 10 women take 50 photos before being happy with how they look and posting it on social media. The campaign is motivating women to share the first picture they take and embrace their body!
Make sure to come back to check our bi-weekly news recap with the latest inclusive updates in the marketing and social media worlds, with a touch of inclusion That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.
Plus, learn more about our story and inclusive marketing services.
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