Inclusive Marketing News #40: Meta’s AI Glasses Introduce Accessible Feature

Welcome back to our weekly recap of marketing news, including exciting social media updates, important disability and inclusion related news, and our favourite marketing campaigns.

In this week’s inclusive marketing news round up, we talk about BBC Creative’s latest campaign to promote the new season of Race Across the World, the newest update for the Meta AI glasses, as well as some exciting stats!

If you want to be like some of these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today. You can also subscribe to our LinkedIn newsletter to be up-to-date with the latest news.

Instagram Introduces New Prompts With Performance Stats

We know it’s hard to keep up with Instagram’s updates, but this one is going to be particularly interesting to anyone working on social media. On a quest to become even more attractive to creators, Instagram is introducing performance stats on a weekly and monthly basis.

Would this have a massive impact on users? We’re not sure yet, but it might make creators more motivated by seeing their progress in the app. What do you think?

Meta’s AI Glasses Add Assistance for Visually Impaired Users

I spy a product being created with accessibility in mind 👀.

We’ve been excited about the release of these Meta AI glasses for a while now, and this new update is amazing! This will mean that when a user is wearing their Ray-Ban Meta glasses, they’ll be able to use the Be My Eyes app and ask for assistance with any task at hand. On the flip side, we’ve also been considering how AI views disabled people.

Disability Pride Month is Coming Up – Is Your Brand Ready?

Did you know that Disability Pride Month is in July?!

It’s an amazing opportunity for brands to engage with the Disabled community, whether it’s just the beginning of your inclusive journey, or you’ve been doing it for a while. We’ve put together an article with some tips on how to create something impactful during Disability Pride Month and beyond!

TikTok Can Now Measure Carbon Emissions of Campaigns

TikTok is trying to reach carbon neutrality by 2030, and their latest attempt at this comes from their partnership with Scope3, an environmental impact monitoring company. This will help brands and marketers to understand their advertising footprint on the app, providing emissions data per campaign, based on ad reach and targeting parameters.

This is definitely an exciting update!

1 in 4 Gen Z Say Creators Influence Them More Than Their Parents

If there are any brands out there still thinking that working with creators isn’t going to benefit them at all, this new study from McCan is going to change the way they think about it. One of the stats in their latest research piece shows that 1 in 4 Gen Z Brits say creators have a much bigger impact on their life choices than their parents.

This is also added to their big passion for communities and their commitment to choosing conscious brands. More on this in our email newsletter 💌

Tesla Asks Audience for Free Ads in Their Latest Competition

This is a sticky one for Tesla. In their latest competition ‘TeslaVision’, they are asking Tesla superfans to create a 90 seconds or less video talking about the impact the cars have had in their lives.

Asking for free creative labour is bad on its own, but the terms and conditions make it even worse, as it states that “entrants agrees to release rights to their submitted content and allow Tesla to leverage content for commercial purposes”.

You might win a car, but is it worth it?

Five Things We Learned From Half a Decade of Inclusive Marketing

Purple Goat turned five this April (🎂), and to celebrate that, our CEO and Founder, Martyn Sibely, shared some powerful insights with Marketing Beat after half a decade in the industry.

Make sure to read the full article here!

Trend Spotlight: Propaganda I’m Not Falling For

@bethfrombklyn

The white tshirts are a personal problem 😹 #fashiontiktok #personalstyle #outfitrepeater #whatiwore #fashionedit

♬ I think about it all the time featuring bon iver – Charli xcx & Bon Iver

Get ready to make a list of popular things you (or your company) disagree with.

Campaign Spotlight: BBC

‘Backpack billboard‘ is BBC Creative’s latest campaign, featuring influencer Morgan James. The ad aims to promote the new season of Race Across the World, and the team at BBC gave James his own little (or maybe not so little) challenge.

A really fun way to promote the show and the obstacles that the contestants go through. 

Make sure to come back to check our weekly news recap with the latest inclusive updates in the marketing and social media worlds, with a touch of inclusion That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.

Plus, learn more about our story and inclusive marketing services.