Inclusive Marketing News #49: Ellie Goldstein Joins Strictly & TikTok’s Five Hashtag Limit

Welcome back to our weekly recap of marketing news, including exciting social media updates, important disability and inclusion related news, and our favourite marketing campaigns.

In this week’s inclusive marketing news round up, we talk about the latest Edits’ updates, the inclusive cast of Strictly Come Dancing, TikTok’s five hashtag limit, and so much more!

If you want to be like some of these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today. You can also subscribe to our LinkedIn newsletter to be up-to-date with the latest news.

(1/8) New Updates on ‘Edits’

The Instagram editing app, ‘Edits’, continues improving its features by now adding: 1) ‘Stickies-to-Teleprompter‘, which will ease the process of writing and recording scripts for videos, 2) the option to share unpublished Reels to get feedback on DMs, and 3) the ability to increase the audio up 150%.

Even though these are not groundbreaking updates, some of them could definitely help creators, and they might help create more accessible videos on the app!

(2/8) Ellie Goldstein Joins Strictly Come Dancing

Ellie is an absolute star and she’s now becoming the first person with Down Syndrome to take part in the dance show! From being in the front cover of Vogue and helping change the fashion world, Ellie’s energy and positivity will be a great addition to Strictly, and we can’t wait to see her smash it 🌟

(3/8) TikTok Implements Five Hashtag Limit

When it comes to hashtags, there’s always mixed opinions among experts. We recommend focusing on a few strong ones that describe your content to the platform, and it seems that TikTok is now forcing users to take that advice as well, as they’re now testing a limit of five hashtags when posting on the platform. This will hopefully help brands and creators focus on more niche and stronger options, making their content easier to categorise and without spamming certain hashtags (i.e ‘#fyp’ 👀).

(4/8) The London Cafe Where You Can Order In BSL

@secret.london

The Dialogue Express Cafe is more than just another spot for caffeine. Operated and staffed by D/deaf and hard-of-hearing baristas, the cafe is run in partnership with Dialogue Hub, a local social enterprise dedicated to increasing opportunity and visibility for the deaf community.⁠ 📍 The Dialogue Express Cafe, E15 2HU #london #londoncafe #goodnews #londontiktok #londonlife

♬ Take My Hand – Matt Berry

We love a hidden gem, especially an inclusive one. If you’re looking for a new coffee spot in London, we have exactly what you need. The Dialogue Express Café is run by Deaf and Hard of Hearing baristas, and it shows you videos on how to order different types of drinks in British Sign Language, a fantastic way to learn and interact with the community! They also host BSL lessons, and they have some amazing views, what else could you ask for? ☕️🤟

If you are interested in learning more about how to create inclusive content for deaf and hard-of-hearing audiences, explore our recent blog post: 11 Tips to Create Marketing for Deaf and Hard-of-Hearing Audiences.

(5/8) ICYMI: How To Use Inclusion As A Growth Strategy

Did you miss our INCLUDED event a few weeks ago? Don’t worry, our vlog from the evening is now live, and it’s full of powerful insights around how to create inclusive marketing strategies that work for your brand!

(6/8) Vote For Purple Goat at the bCreator Awards

If you’re a fan of what we do at PG, you now have the opportunity to vote for us at the bCreator Awards! Use the link and select Purple Goat in the category of ‘Creator Marketing Agency’, you can also choose to vote for our campaign with TUI in the ‘bCreator Marketing Campaign of The Year’ and ‘Travel Creator Marketing Campaign of The Year’ 🚀.

(7/8) Trend Spotlight: ‘It’s okay’

@flora_hood

You’re doing fine!! It’s all gunna be okay 🫶🏼 #mid20s #late20s #midtwenties #londontiktok #londonlife #smallcontentcreator #internetbestfriends #girlhoodaesthetic #relatabletiktoks

♬ In My Head – Mae Muller

This one’s for the girls. Join this trend and share that advice that other women might want to hear. Here for all the girlhood energy! 

(8/8) Campaign Spotlight: Guinness

With the Premier League starting, Guinness chose the right moment to create a powerful campaign for their alcohol-free beer, featuring real fans and their stories. Whether it’s a group of mates in the pub, or a couple that has been supporting different teams for 50 years, football fans come in all shapes and sizes, and Guinness is showcasing what life looks like, in an authentic way. 

Make sure to come back to check our weekly news recap with the latest inclusive updates in the marketing and social media worlds, with a touch of inclusion That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.

Plus, learn more about our story and inclusive marketing services.