Inclusive Marketing News #36: Doctor Who Learns BSL & YouTube Celebrates 20th Anniversary

Welcome back to our bi-weekly recap of industry news, including exciting social media updates, important disability and inclusion related news, and our favourite marketing campaigns.

In this week’s inclusive marketing news round up, we talk about the exciting Doctor Who episode that features Deaf actress Rose Ayling-Ellis, the launch of Edits by Instagram, the new updates that YouTube is rolling out for its 20th anniversary, as well as Lush’s newest campaign in support of trans rights.

If you want to be like some of these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today. You can also subscribe to our LinkedIn newsletter to be up-to-date with the latest news.

Instagram Launches ‘Edits’ App

It’s finally here! After months of waiting, Instagram’s new video editing app has launched, becoming a new competitor to CapCut. Meta’s focus with this new launch is to streamline the editing process for users, and give them powerful video creation capabilities, which we’re definitely here for. What do you think? Will you be switching from CapCut to Edits? 👀

Source

Doctor Who x BSL

One thing about us is that we love Doctor Who. And it was really exciting to see the newest episode of the series featuring Deaf actress, Rose Ayling-Ellis. Here, Ncuti Gatwa, who plays The Doctor, learnt some BSL to communicate with Rose in the story. And there is some great BTS content where Ncuti and Rose talk about the role that BSL plays in the episode. More of this, please! 

Source

YouTube Celebrates 20th Anniversary With New Updates

YouTube has been around for 20 years. Read that again. After two decades, the video platform is coming out with some new features to celebrate their anniversary. The list includes: 4x playback speed, an AI feature to create your own radio channel, voice replies to comments, as well as multi view for YouTube TV subscribers. We are especially intrigued by the voice replies, as that could be a great accessibility feature! Which one is your favourite?

Source

Pinterest Announces Expanded Inclusion Fund

In 2021, Pinterest launched this great initiative that has already helped 350 content producers, and it’s now getting a refresh. Those accepted in the programme will now get access to training and resources to help them optimise their content. This will help increase pin saves and outbound clicks for creators and businesses from underrepresented communities.

Source

The Boxer Teaching BSL

Grace Buckle is not just the best female heavyweight in England, but she’s also a CODA and BSL interpreter. She has recently shared how much sign language helps her in the ring, as it helps her ready body language. Buckle has also been teaching fitness classes for groups like the Deaf Ethnic Women’s Association, and highlights the importance of visual cues for successful sessions. An amazing ally to the community!

Source

Want to learn more about how to create impactful marketing for the Deaf and Hard-of-Hearing community?

Check out our 11 Tips to Create Marketing for Deaf and Hard-of-Hearing Audiences.

Trend Spotlight: This and…

@zairamrey

Obviously I’m well… BUT I don’t want to be found… 🌊🐚 #italy #trendingvideo #amalficoast

♬ SAVE ME from rammor summer chill mix on youtube – Rammor

Sometimes all you need in life are simple things, like a sunny day and Purple Goat.

Campaign Spotlight: Lush

While many brands are moving away from DEI, Lush is not one of them. They’ve launched a campaign in partnership with trans-led organisations to advocate for trans rights and support the community. The campaign includes the release of a limited edition ‘Liberation’ bath bomb, with 75% of proceeds donated to TransActual and My Genderation.

Yes, Lush! 

Source

Make sure to come back to check our bi-weekly news recap with the latest inclusive updates in the marketing and social media worlds, with a touch of inclusion That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.

And learn more about Purple Goat, the inclusive marketing experts, on our website!