Inclusive Marketing News #38: Currys & Courvoisier Launch New Inclusive Campaigns

Welcome back to our bi-weekly recap of marketing news, including exciting social media updates, important disability and inclusion related news, and our favourite marketing campaigns.

In this week’s inclusive marketing news round up, we talk about the latest inclusive campaigns from Weetabix, Courvoisier and Currys, as well some exciting news from the Cannes Lions team!

If you want to be like some of these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today. You can also subscribe to our LinkedIn newsletter to be up-to-date with the latest news.

Ade Adepitan x Weetabix

Starting with a bang! Weetabix has launched a new campaign called ‘Weetabix All-Stars’, featuring some of Britain’s top athletes, including Ade Adepitan , former wheelchair basketball player. The aim of the campaign is to motivate their over-45s audience to start their day right. Ade, alongside Mo Farah, Dame Jessica Ennis-Hill and Leah Williamson OBE, shares his personal success stories in and outside of sports in the ad.

We absolutely love this idea, both for its amazing focus on inclusivity, but also for its representation on screen!

Has it made you want to get some Weetabix for breakfast this week? 🥣

New Edits Updates

With the recent launch of Edits, Instagram is coming out with new updates for the video editing app. This time, their focus is on video quality.

The app will support HD, 2K and 4K resolutions, as well as a range of frame rates and dynamic ranges, with the hope that this will help creators produce best-in-class content.

Have you tried Edits yet? What do you think about it? We’d love to know! 💭

Cannes Lions Introduces Safe Zones for Attendees

The Cannes ‘Festival of Creativity’ is soon approaching, and the team at Cannes Lions International Festival of Creativity are doing some amazing work to make sure everyone feels included and safe at the event.

After last year’s feedback, they’ve now created some safe zones across the festival for anyone that feels uncomfortable or needs support at any time, day or night.

This is an amazing example of companies actively listening to feedback, and doing the work to make sure they create an inclusive space for everyone.

Courvoisier ‘s Inclusive Father’s Day Campaign

We love it when a brand goes the extra mile and understands the power of creating inclusive campaigns! Courvoisier has launched this year’s Father’s Day campaign, called ‘Father Figures’.

And they are not only paying homage to the incredible biological dads out there, but they are also celebrating other influential men that shape lives in other meaningful ways, including teachers and mentors!

Trend Spotlight: When you play too much at work

@airbaltic

honestly, this is a universal language 😙✌🏻 #airbaltic #fyp

♬ someone to call my lover – ℳ

When in doubt, peace and pout 😚✌🏼

This is for all the Gen-Z who love to show a peace sign in photos!

Campaign Spotlight: Currys

This week’s campaign spotlight goes to Currys and their new ‘Sigh of Relief’ ad.

Between the BSL interpreter narrating the ad, the disability representation and the accessibility of the products, this is a 10/10 campaign!

Make sure to come back to check our bi-weekly news recap with the latest inclusive updates in the marketing and social media worlds, with a touch of inclusion That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.

Plus, learn more about our story and inclusive marketing services.