Inclusive Marketing News #80: Instagram, LinkedIn & YouTube Platform Updates + Everything Hallelujah

Welcome back 🙌

We have another week of incredible news and platform updates you need to know about!

Here’s what we’re talking about this week:

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(1/6) New ways to control your Instagram feed 📲

It wouldn’t be a new week without a new Instagram update.

In December IG announced ‘Your Algorithm’ as a new way to see and control the topics driving your Reels recommendations. But now, they’ve expanded this beyond Reels to the Explore page.

Just like Reels, you can view the topics Instagram thinks you’re into and easily adjust them to see more or less of what you want. You can:

• See your top interests
• Tune your preferences
• Share your algorithm
• Deep dive on topics of interest

(2/6) Instagram Now Allows You To Edit Comments ✍🏼

As if one update wasn’t enough, Instagram has also announced that creators can now edit comments within 15 minutes of posting.

Edits can be made multiple times during that window, but only the text can be changed, and an “edited” label will appear without showing version history.

(3/6) YouTube Updates How You Share Video Moments ✂️

Ever wanted to text a video to your friends starting from a specific moment?

Well, YouTube has made it so you can now do it on mobile too!

This tool allows you to link to an exact time in a video, making it easier to share your favorite moments. As a part of this update, Share at Timestamp will become the main way to share specific moments in videos, replacing the Clips feature.

We think this update will come more in handy than you think!

(4/6) Full-Screen Vertical Video & Speed Playback On LinkedIn ⏯️

LinkedIn is leaning further into video – but not in the way most people think.

They’re testing a full-screen, vertical video feed (very TikTok-style), where users can scroll through videos and engage without leaving the player. You can’t post directly to this feed (yet), instead, LinkedIn pulls in existing videos based on quality and relevance, meaning stronger content has a better shot at reaching non-followers.

Alongside this, they’ve also quietly rolled out playback speed controls, letting users watch videos at 0.5x or 2x speed. It’s a small feature, but it signals something bigger: people are consuming more video on LinkedIn, and they want to do it on their own terms.

(5/6) Campaign Spotlight: AT&T’s Remi Rocks 🎻

AT&T tells a simple but powerful story about connection through Remi, a young girl with cerebral palsy and a passion for music. By bringing her together with the Los Angeles Youth Orchestra, they help her step onto the stage and do what she loves – alongside other young musicians, as an equal.

What makes this land is how natural it feels. Her disability is part of her story, but it’s not the headline; the focus is on her passion, her talent, and that moment of connection coming to life. It would’ve been easy for this to feel overplayed, but instead it feels genuine, relatable, and grounded in real experience.

It’s also a strong signal from a major brand: showing disability in a way that feels normal, not exceptional – and proving that “connection” is more meaningful when you show what it actually enables.

(6/6) Trend Spotlight: Everything Hallelujah ✨

This trend is all about gratefulness. Fresh off Justin Bieber’s Coachella weekends this audio is everywhere.

Just film some b-roll of you doing anything and stack onscreen text of things you love or are grateful for, each followed by ‘hallelujah’.

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That is all for this week, but if you’ve enjoyed our content, make sure to subscribe and don’t forget to follow us on LinkedIn and Instagram, and keep an eye on our blog content for everything marketing and inclusion related!

👉 Do you want to work with THE inclusive marketing agency? Send us an email at info@purplegoatagency.com 📩