Inclusive Marketing News #73: Valentine’s Day Campaigns & YouTube Captions

Welcome back to our weekly recap of inclusive marketing news!

In this week’s inclusive marketing news round up, we talk about one of the best Valentine’s Day campaign we’ve seen in a while, Campaign’s ‘A List’ release featuring a true icon, and the trends and updates you need to know about this week.

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(1/5) Campaign’s ‘A List’ Release ft PG’s Icon 🐐

Campaign has released its latest ‘A List‘, a collection of the most influential leaders in the advertising and media industries, and the one and only Dom Hyams was included in it!

Dom, who’s Purple Goat’s Global Client Director, is changing the industry, not just for disability inclusion, but for everyone. Because everyone deserves to see themselves represented in the media in an authentic way.

Massive congratulations to Dom and everyone else included in the list 🚀

(2/5) YouTube Adds Auto Captions When Muted 🔇

YouTube knows the power of captions and it’s clear in their new update.

Users will now be able to have captions on screen automatically when turning off the sound of a video. You can make sure this feature is on in the captions settings.

This proves, once again, the amount of people that consume content on mute, and the big change that having captions on a video can make! Accessibility helps everyone 😉

(3/5) What Marketers Can Learn From Bad Bunny’s SuperBowl Performance 🏈

Last week we got to see Bad Bunny’s powerful performance at the SuperBowl in California, and it was the perfect example of how inclusion brings everyone together and creates incredible results.

From the power of working with the community from the start, to staying authentic throughout it. We talked about some of the things marketers can learn from his performance HERE.

We also spotted The Drum did something similar here 👀

(4/5) Trend Spotlight: Your girlfriend doesn’t want flowers 🤳

@keisarisushi

Your girlfriend doesn’t want flowers…she wants Sushi for sure! 🍣🍣😍 📍Sinsheim, Heidelberg, Stuttgart 🕔 Täglich ab 17 Uhr Reserviere jetzt einen Tisch auf www.keisari.de 🍣😍 #keisari #keisarisushi #fyp #sushilovers #yourgirlfrienddoesntwantflowers

♬ Originalton – Keisari Sushi

Even though Valentine’s Day has passed, we LOVED seeing all sorts of businesses using this trend. The best part? It’s a great template that your brand can use for future holidays! Mother’s Day is not too far..

(5/5) Campaign Spotlight: Specsavers 🏆

Brands across the country were making the most out of Valentine’s Day this past week. We really enjoyed Asda’s campaign where they offered customers the opportunity to find love in their stores by picking up a red basket, instead of the classic green ones.

But our favourite ad this week has to go to Specsavers. They turned hearing aids into something that can be sexy, highlighting everything it can bring to a relationship.

We hardly ever see disability portrayed as sexy and desirable, and it definitely can be! Big thumbs up from us 🙌

Make sure to come back next week to check our weekly news recap with the latest inclusive updates in the marketing and social media worlds, with a touch of inclusion. Don’t forget to follow us on LinkedIn and Instagram for more news and exciting content.

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