Inclusive Marketing News #65: New Apple’s Accessibility Ad & Inclusive Gaming

Welcome back to our weekly recap of inclusive marketing news, including exciting social media updates, important disability and inclusion related news, and our favourite marketing campaigns.

In this week’s inclusive marketing news round up, we talk about Apple’s latest ad ‘I’m not remarkable, I’m just a student’, highlighting the power of access features, we explore Instagram’s test to introduce early access Reels, and much more.

If you want to be like some of these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today. You can also subscribe to our LinkedIn newsletter to be up-to-date with the latest news.

1. Is The Gaming Industry Truly Inclusive? 🎮

Gaming is for everyone…or is it?

While the industry seems welcoming for many, still today 81% of Disabled gamers face barriers when playing.

The team at Purple Goat visited the accessible Virgin Media Gamepad at The O2 to shine a light on this conversation and provide solutions for brands in the industry. So whether you’re a gamer yourself, interested in accessibility and inclusion, or are a brand in the space, this is the video for you!

2. EY Foundation Wins Gold at the DMA Awards 🌟

We went to the DMA (Data & Marketing Association) UK Awards last week, and we were so pleased to see EY Foundation take home gold in the ‘Inclusive Marketing’ category!

As judges of the category and diversity partners of the awards, we loved seeing the lived experience in this ad about free school meals, both in front of and behind the camera.

Massive congratulations to everyone involved 🙌

You can check out the ad here.

3. Instagram Tests Early Access Reels 🕵️

The Meta team are working hard to make the platform more appealing to creators, this time they are trying out early access reels. This is a potential new feature that would allow creators (and brands) to share video content specifically to their followers.

If someone comes across the video on their explore page, they will be prompted to follow the creator to be able to view the Reel, creating a sense of belonging and playing on the theory that scarcity means more valuable.

This could definitely be an interesting move for Instagram, but would users get annoyed by that sort of content popping up on their screens? What do you think? 🤔

4. ICYMI: 2025 Inclusion Highlights by Purple Goat 💜

@purplegoatagency

This IDPD we want to highlight the inclusion progress we’ve seen this year 🌟 Because inclusion isn’t about doing everything perfect right away, but about progressing and being in that inclusion journey! From adaptive clothing lines to social media accessibility features and groundbreaking brand innovations 🚀 Disabled people make up 24% of the UK population and they deserve to be seen, represented and catered to. And that’s not only a nice thing that brands can do, but it’s the smartest move they can make, tapping into a market with a spending power of £274 billion every year. Here’s to even more progress in 2026 and brands engaging with their Disabled audiences authentically! And shout out to all the brands that have done some amazing work this year (we’ve probably not covered all of them, so make sure to leave your favourite inclusion highlights of 2025 in the comments below!) We’re also extremely proud to have worked with some of these brands in their inclusion campaigns in 2025 🙌 HAPPY IDPD FROM THE PG TEAM 💜 —– VD: Different clips showcasing some of ‘2025 Inclusion Highlights’. Including: January – Victoria Jenkins x Primark Collab; February – First Disabled Astronaut; March – CoorDown’s 2025 Campaign, April – IKEA’s Accessible Products Launch; May – TikTok Accessibility Features; June – V&A Design and Disability; July – Barbie Releases Type 1 Diabetes Doll x Lila Moss; August – Rare Beauty Accessible Perfume; September – Strongbow Adds Navilens to cans; October – Tesco x Be My Eyes; November – Call of Duty Introduces Accessible Features. IDPD InternationalDayOfPersonsWithDisabilities Inclusion 2025Recap 6 m

♬ original sound – THE Inclusive Marketing Agency – THE Inclusive Marketing Agency

For this year’s IDPD (International Day of Persons with Disabilities), we wanted to highlight the importance of progress over perfection, and we put together some of our favourite inclusion highlights of 2025!

Is your favourite highlight included in the video? Let us know!

5. Trend Spotlight: Come on Superman

@haileybieber

every time

♬ original sound – dqrksiren

..say your stupid line.

This is not about saying your most foolish quote, but rather to see who can relate to something that you’re well known for saying. Even Hailey Bieber has shared hers 👀

6. Campaign Spotlight: Apple 🏆

We love it when brands create an ad featuring disability that is both progressive and fun.

Apple has released a new ad called ‘I’m not remarkable, I’m just a student’, with the same director as their iconic ‘The Greatest’ ad from a few years ago. The video showcases Disabled students and how they use Apple’s accessibility features in their lives.

It’s a fantastic example that highlights the importance of accessibility, not just in Apple’s products, but across all tech! You should definitely give it a watch.

Make sure to come back to check our weekly news recap with the latest inclusive updates in the marketing and social media worlds, with a touch of inclusion That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.

Plus, learn more about our story and inclusive marketing services.