Inclusive Marketing News #62: Crayola’s Christmas Ad, Taskmaster & Nikki Lilly

Welcome back to our weekly recap of inclusive marketing news, including exciting social media updates, important disability and inclusion related news, and our favourite marketing campaigns.

In this week’s inclusive marketing news round up, we talk about Crayola’s Christmas ad (and why you’re going to love it), some exciting wins from this year’s TikTok Awards, the inclusive cast for Taskmaster, and Buffer’s latest report.

If you want to be like some of these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today. You can also subscribe to our LinkedIn newsletter to be up-to-date with the latest news.

(1/6) Nikki Lilly & Tola and KevinWin At The TikTok Awards

A couple of weeks ago, we were talking about the great nominations at this year’s TikTok Awards, and it was amazing to see Nikki Lilly winning the ‘Fashion & Beauty Creator of the Year‘ and Tola & Kevin Andu win the ‘Voice for Change’ award!

There are some incredibly creative and exciting Disabled creators on socials, and it’s fantastic to see TikTok celebrate someone like Nikki and Kevin.

Did you know that Disabled creators outperform non-Disabled creators by 21.4%? If you had never considered including them in your campaigns, maybe you should..

Reach out to the team if you want to find out more!

(2/6) Responding to Comments has an Increase in Overall Engagement

Yes, we’ve talked about this time and time again, but Buffer have even more data to prove this with their latest report.

Engaging with your audience, no matter the platform, is KEY for overall engagement. With LinkedIn posts seeing a 30% increase, and Instagram, a 21% increase.

In a world where how you perform on social media can make or break your brand, you should definitely be spending five minutes of your day going through your comments. While your tea brews, your engagement can go up ☕️

(3/6) Rose Ayling-Ellis Joins Taskmaster

We love some good representation in TV.

This time, it’s on Taskmaster’s New Year Treat, where the latest faces to join the show include Deaf actress, Rose Ayling-Ellis!

She will also be joined by Big Zuu, Jill Cott MBE, Sam Ryder and Susie Dent.

Good representation on mainstream shows is crucial, both for the Disabled community, but also for society in general, so these are some amazing news – more of this please!

(4/6) TikTok Drops Holiday Guide for Christmas Campaigns

Marketing teams are at full speed this time of year 🏎️

But once Black Friday passes, the Holiday Season starts! Don’t worry, TikTok has put together a very comprehensive report with tips and stats to help build your Christmas campaigns. Did you know that 88% of medium-sized businesses see an increase in sales when they use TikTok Shop? There’s no time to waste!

PG tip: If you’re creating a campaign for the holiday season, remember that the more your customers can relate to it, the better. Make sure the people you’re talking to are involved in the project from the start. Do you want to make something truly inclusive? Get the inclusive marketing experts in the room!

(5/6) Trend Spotlight: OMW

@motherofthezs

It doesn’t matter if I’m at the store or on the trail I would bet money I hear this at least once every time lol! #twinmom #babywearing #trend #fyp #sahmtok

♬ original sound – Ｎｉｍｐｌｉｑ

Sometimes you’re on a mission (literally or figuratively) and no one can stop you. Yes, this trend is exactly for that.

(6/6) Campaign Spotlight: Crayola

If you’re a dog lover, this Christmas ad from Crayola is definitely for you.

The brand is focusing on highlighting that the holiday season is not all about the ‘big moments’ and the perfect presents, “it’s not what you give; it’s what you create”.

Crayola and dentsu win this week’s campaign spotlight not only for creating a beautiful ad that resonates with the company’s values perfectly, but it will also align with the reality of lots of families out there.

Want to be inspired by more unique, inclusive Christmas campaigns?

Explore 9 Inclusive Christmas Marketing Campaigns We Think You’ll Love.

Wrap up

Make sure to come back to check our weekly news recap with the latest inclusive updates in the marketing and social media worlds, with a touch of inclusion That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.

Plus, learn more about our story and inclusive marketing services.