Inclusive Marketing News #61: Lidl’s Christmas Ad & C4’s Diversity in Advertising Winner

Welcome back to our weekly recap of marketing news, including exciting social media updates, important disability and inclusion related news, and our favourite marketing campaigns.

In this week’s inclusive marketing news round up, we talk about this year’s winner of Channel 4’s Diversity in Advertising Award, the latest updates from socials and Pinterest’s strategy for the holiday season.

If you want to be like some of these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today. You can also subscribe to our LinkedIn newsletter to be up-to-date with the latest news.

(1/6) Instagram Adds Competitor Insights

This week’s updates from socials are not many but will definitely make your life easier.

First, Instagram has added competitor insights which will give anyone with a professional account the option to compare your account’s performance to up to 10 others. Users will be able to look at some basic data like follower count and posting volume, and while these are not that useful to most, it’s still an interesting move from the app.

It will be interesting to see Meta add other metrics like engagement and conversions, as that would be way more valuable to both brands and creators.

(2/6) TikTok Adds Save Option During Creation Process

Next, we have TikTok.

The video platform is making content creation seamless with this new update.

Apparently, now users will be able to save their videos while they’re editing them on the app. This could be a great tool for agencies when receiving content from campaigns!

(3/6) Celebrity Gift Guides Arrive On Pinterest

In the past few years, Pinterest has become the go-to place for gift guides for the holiday season, and this time they are fully tapping into the power of influencers and celebrities.

Apart from the usual “budget friendly gifts for your boyfriend”, this year you can also find Pamela Anderson’s or Selena Gomez’s gift guides. And yes, to no one’s surprise, the last one is full of Rare Beauty’s products.

This is a fantastic way of partnering with celebrities and influencers, as audiences will relate to them and know what they’re looking for straight away on the app. If you haven’t thought about influencer partnerships for your holiday strategy, make sure to reach out to the team today! info@purplegoatagency.com

(4/6) Tesco Wins Channel 4 Diversity in Advertising Award

Channel 4’s Diversity in Advertising Award this year has gone to Tesco! Their strategy is to change the way we produce recipes, so the kitchen is a place everyone feels welcome in.

With this innovative idea, that answered the awards’ brief ‘Inclusive by Design’, Tesco has won one million pounds to use on advertising space across C4 (the win was in collaboration EssenceMediacom and BBH).

We always shout about the amazing work that the team at Channel 4 are doing (including the Paris Paralympics ad we worked on!), and these awards are a call out to the industry to do better and don’t leave inclusion as an afterthought!

(5/6) Trend Spotlight: I’m kinda busy 🤳

@itscasoperdido

taking booking for 2027 #kindabusy #ootdinspodaily #aestheticedits #fitnessmotivaton ————————————— cozy aesthetic, home body, pinterest aesthetic, living alone diaries, cozy tok, slow living, visual diary, effortless style, timeless fashion, fashion lover, style goals, fashion addict, mens outfit, men with style

♬ original sound – ｃａｓｅｙ

How does your day-to-day look like? What’s “your kind of busy”? Either your favourite things you like spending time on, or your usual work day. Use this trending audio to share that and give your audience a peak into your life!

(6/6) Campaign Spotlight: Lidl 🏆

The Christmas ads are doing the rounds already, and this week we’ve decided to highlight Lidl’s, with a focus on the value of sharing joy during the holiday season 🎁

Because it’s not just about what you want, but about what will make others happy.

The ad also highlights Lidl’s Toy Bank where customers can donate toys to those who might need them, and share the joy outside of your own home. A beautiful ad with a beautiful meaning!

Want to be inspired by more unique, inclusive Christmas campaigns?

Explore 9 Inclusive Christmas Marketing Campaigns We Think You’ll Love.

Wrapping it up

Make sure to come back to check our weekly news recap with the latest inclusive updates in the marketing and social media worlds, with a touch of inclusion That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.

Plus, learn more about our story and inclusive marketing services.