Inclusive Marketing News #53: Strongbow Launches New Accessible Packaging

Welcome back to our weekly recap of marketing news, including exciting social media updates, important disability and inclusion related news, and our favourite marketing campaigns.

In this week’s inclusive marketing news round up, we talk about Strongbow becoming the first alcohol brand to add NaviLens into their cans, ASDA’s newest adaptive collection, as well as some updates from Instagram and CapCut, and Nike’s latest campaign!

If you want to be like some of these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today. You can also subscribe to our LinkedIn newsletter to be up-to-date with the latest news.

(1/7) Strongbow Launches Accessible Drinks Packaging 

We might be biased, but this is the most exciting industry news you will read about this week! 

Strongbow has become the first major alcohol brand in the world to add NaviLens codes into their cans 🙌

We’ve been working with the team at Strongbow for a few years now, from creating an accessible yard at Brighton Pride, to producing inclusive social activations, and now launching accessible packaging led by research. A true example of how inclusive marketing is the smartest choice for businesses!

You can read more about our work together here. 

(2/7) Instagram Updates: Users Can Now Pin Their Own Comments

Even though it’s a minor update, having the option to pin your own comment, can mean that creators and brands can expand their copy into the comments section, or even engage their audience in a different way (something that we’ve already seen on LinkedIn).

In a platform where brands fight for customers’ attention, this could be an interesting way to do that in a creative way.

(3/7) CapCut Adds LinkedIn Integration

After seeing how much LinkedIn has grown, and how video content and ‘LinkedIn influencers’ are increasing, this addition makes total sense. Now users can export their edited CapCut videos directly on LinkedIn. 

It will be interesting to see if this will impact videos’ creativity on the platform, and an even bigger increase of video content. 

If you haven’t tried sharing short clips on LinkedIn, this is the perfect moment to start doing it, especially with the latest update of sends and saves insights added to posts on the platform, which will help provide even more feedback as to what content is working best for brands and professionals.

(4/7) ASDA’s New Adaptive Clothing Range

After becoming the first supermarket to offer adaptive clothing for children back in 2023, ASDA’s commitment to inclusion didn’t end there, and their new adult clothing range will be available from Monday, 15th September!

Adaptive clothing ranges have been hard to find in the past, but ASDA, along other trailblazer brands, are changing the industry one campaign at a time. This newest collection will have 28 pieces with features like feeding tube access and metal-free zips for MRI scans.

The fashion industry has a long way to go when it comes to inclusion, but brands like ASDA are creating real change for customers out there 🌟

(5/7) LEAK: Is Instagram Adding Links To Posts?

Some people online seem to think that Instagram is planning to add links to posts 👀

If this becomes true, it will be a great update for brands doing social activations on the app, with a potential increase in CTR. 

What do you think about it? 

(6/7) Trend Spotlight: Life with ✨

@andy.and.michelle

Thank you for bringing so much life into my life bubs ❤️ IB:@🌻Meg and Jack🌻 #andyandmichelle

♬ Planetarium – Justin Hurwitz

There is always someone or something that just makes your life just ✨. Maybe it’s your work bestie making office days better, or a tool that you use at work that you’re so grateful for. 

(7/7) Campaign Spotlight: Nike

Nike is a good example of a brand trying to adapt to a new era and generation of consumers.

In their latest campaign, they’re reintroducing their classic ‘Just Do It’ to ‘Why Do It?’, with the aim to connect with young athletes based on the insight that Gen Z fears trying. Nike is challenging them to choose greatness every time.

But is this campaign also showing Nike’s fear of becoming irrelevant among its youngest customers?

Make sure to come back to check our weekly news recap with the latest inclusive updates in the marketing and social media worlds, with a touch of inclusion That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.

Plus, learn more about our story and inclusive marketing services.