Inclusive Marketing News #51: Asics Creates PE Kit For Girls

Welcome back to our weekly recap of marketing news, including exciting social media updates, important disability and inclusion related news, and our favourite marketing campaigns.

In this week’s inclusive marketing news round up, we talk about the latest updates from YouTube and Instagram that both brands and creators will benefit from, Pinterest autumn trend report, Asics new PE kit designed with girls in mind, and Vivobarefoot’s first ever awareness campaign!

If you want to be like some of these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today. You can also subscribe to our LinkedIn newsletter to be up-to-date with the latest news.

(1/6) Pinterest Releases Autumn Trend Report

We absolutely love Pinterest trend reports, and they can be incredibly helpful for brands! For this year’s autumn trends, customers, especially Gen Z, are focusing on second-hand shopping, nostalgic beauty and art deco. These trends can help you shape your content, as well as your product launches! 

Make sure to check out the full report.

(2/6) Asics Introduces PE Kit For Girls

Did you know that 64% of girls in the UK stop playing sports before they turn 16? Asics used this insight to collaborate with Inclusive Sportswear and Mind Charity, and create a new PE kit designed with teenage girls in mind. The ‘Undropped Kit’ is something that girls will want to wear to feel more comfortable when playing sports. 

This is such a great initiative from Asics, and one that shows how powerful insights can lead to amazing campaigns! Do you want to get some powerful inclusive insights for your brand as well? Check out our insights services 📈

(3/6) YouTube Tips For Content Ideas

Do you ever struggle with knowing what to post on YouTube? Well, the platform has introduced some tips that will help you develop future video ideas. Even though these aren’t things we haven’t heard before, it’s always good to get an insider insight into what would work on the app, from reinventing your greatest hits, to looking at problems/solutions that will help your specific audience. 

(4/6) Instagram Adds University Listings to Profiles

Is Instagram becoming the new LinkedIn? 

The platform is collaborating with UNIDAYS to enable users to add the university they’re attending on their profiles, as an opportunity to connect with other students and alumni.

This could be a good idea for students, but brands might benefit from this as well, as it might help them to engage with people in certain areas and universities.

(5/6) Trend Spotlight: Traffic was crazy 

@lookslikelucia

Kidding I’m never late cause I’m kiking & getting matcha…👀 P.s can you tell it’s my first skit🤭 #matcha #london #corporate

♬ som original – Camila Coelho

Traffic can delay you, but what is the real reason you arrive late? Is it filming an ootd video, getting a coffee, or trying to get a lime bike? This is your chance to open up and share it, we won’t judge, we promise.

(6/6) Campaign Spotlight: Vivobarefoot

This is not only an exciting campaign and animation video, but it’s also Vivobarefoot’s first ever awareness campaign! The brand, which focuses on footwear that is actually good for your feet, invites viewers to reconnect with the world, by leaving behind the rigid shoes we’re so used to wearing. 

Has it made you want to try their shoes? We’re definitely intrigued 👣

Make sure to come back to check our weekly news recap with the latest inclusive updates in the marketing and social media worlds, with a touch of inclusion That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.

Plus, learn more about our story and inclusive marketing services.