Inclusive Marketing News #47: Disabled Representation is a Commercial Necessity

Welcome back to our weekly recap of marketing news, including exciting social media updates, important disability and inclusion related news, and our favourite marketing campaigns.

In this week’s inclusive marketing news round up, we share a sneak peek of our INCLUDED event, some new controversial updates from Meta, and Lidl’s exciting new campaign.

If you want to be like some of these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today. You can also subscribe to our LinkedIn newsletter to be up-to-date with the latest news.

(1/6) Disabled Representation in Advertising is A Commercial Necessity

If you missed our INCLUDED event last Friday, we had a fantastic panel with Dani Roberts, Charlotte Stavrou and Elliott Millard. They shared powerful insights about why not engaging with the disabled community causes businesses to lose millions of pounds. Do you want to take a look at what Campaign wrote about it? Check out their article.

(2/6) ‘Edits’Gets Even More Creative

Meta has rolled out a new update to its video editing app ‘Edits’, adding features to boost creative control and streamline audio workflows. Users can now automatically cut silences, import audio directly from their device (with built-in copyright detection), and, among other things, choose from over 150 new fonts, but make sure you go for the accessible ones 😉

(3/6) When To Use Different Post Types

Instagram has shared the ultimate infographic so brands and users understand when to use each type of post on the app. This is super helpful as new updates can get overwhelming. Even though Reels and carousels are useful for reach, it’s important to not forget about Stories and single image posts, as those help engage your audience, then lives and channels can be used to nurture your loyal fans!

(4/6) Instagram Restricts Lives for Creators With Over 1K Followers

We’re used to the controversial updates from Instagram, but this one is definitely a bad one, especially for smaller creators. Instagram is restricting the ability to start Lives for those that have 1k followers or more. This doesn’t make total sense from the platform, as they kept saying they wanted to help smaller creators grow, and we know lives can be a powerful tool to be discovered on the app. We hope they give some more explanation on this decision.

(5/6) Trend Spotlight: Who are you trying to impress?

@cyrusveyssi

❤️❤️❤️

♬ original sound – William 👑

This trend is for those looking to create a nostalgic and wholesome video. Show how far you’ve come and inspire your followers to follow their dreams!

(6/6) Campaign Spotlight: Lidl

We know how attracting Lidl prices can be, but are they too good to be true? Lidl has created a new 3-episode campaign featuring Joe Duffy, Irish radio and TV presenter, to investigate it. Social-first, funny, and incredibly engaging, Lidl and Droga5 Dublin have nailed it with this campaign!

Make sure to come back to check our weekly news recap with the latest inclusive updates in the marketing and social media worlds, with a touch of inclusion That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.

Plus, learn more about our story and inclusive marketing services.