Inclusive Marketing News #46: Primark Introduces First Seated Female Mannequin

Welcome back to our weekly recap of marketing news, including exciting social media updates, important disability and inclusion related news, and our favourite marketing campaigns.

In this week’s inclusive marketing news round up, we talk about Primark’s newest (and first) female seated mannequin, your go-to guide for holiday campaigns from Pinterest, and some new updates from Instagram.

If you want to be like some of these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today. You can also subscribe to our LinkedIn newsletter to be up-to-date with the latest news.

(1/7) What Would Happen If We Got Rid Of DEI?

@jeremyandrewdavis

“Let’s Get Rid of Woke DEI!” …But What If We Actually Did? edit: I misread my script while recording (dyslexia) and said Jack Kirby instead of Kilby. Incidentally, Jack Kirby also benefited from “DEI” initiatives, having collected military disability payments that helped him literally get back on his feet until he got a contract with DC after the war.  What if we got rid of technology that was designed for accessibility for disabled people? Bet you’d be surprised what might disappear. Texting Keyboards Cruise control Touch screens Are you shocked to learn these aren’t just “conveniences”—they were born from accessibility innovations for people with disabilities? Watch the video to see how much of our daily tech traces back to disability inclusion. Spoiler: The world would look very different without it. Want to see how deep the rabbit hole goes? Watch now—you’ll never dismiss DEI the same way again. #FutureOfWork#InclusiveInnovation#TechHistory#DEI#Accessibility

♬ original sound – Jeremy Andrew Davis

TikTok creator, Jeremy Andrew Davis, recently shared a skit where he was demonstrating what the world would look like if we got rid of DEI. People might be surprised what would disappear: keyboards, texting, touch screens, and so much more.

Since there is a lot going on in the DEI world, this video showcased how much the world would actually change if we ignored disability inclusion.

Our advice? Don’t ignore the largest minority in the world.

(2/7) Instagram Tests Individual Likes For Carousel Frames

This newsletter wouldn’t feel the same without an Instagram update. This time, the platform is testing individual likes for each carousel frame, with the aim to provide users with more clear insights to what their audience likes. Even though this wouldn’t make a massive impact on users, it could be interesting to see how it might improve post performance.

(3/7) Pinterest’s 2025 Holiday Guide

It doesn’t matter if we still have five months to go, Pinterest is ready with this year’s holiday guide. But as research suggests, consumers are buying earlier and earlier, with some starting in July and August, so it would be good to get your marketing campaigns ready now. And if Pinterest is one of your chosen platforms, make sure to download their guide, as it includes campaign tactics, recommendations and brand success stories.

(4/7) Primark Introduces First Female Seated Mannequin

Meet ‘Sophie’, Primark’s newest mannequin, co-created with disability advocate and TV presenter, Sophie Morgan. This launch is part of Primark’s ongoing commitment to disability inclusion, following their adaptive collection earlier this year.

Super exciting news coming from the fashion industry, and we hope more brands look at Primark’s inclusion and accessibility moves and follow suit! 

(5/7) The Best Content For Each Social Platform

Buffer has analysed millions of posts to give some insights as to what type of content performs best on social media. It’s important to note though, that this data might not make sense with your own stats, as every audience is different. But it’s interesting to see how videos are still number one on TikTok, even after the introduction of carousels, and even though Reels create the most reach, carousels are actually the ones that people engage the most with on Instagram.

This could be an interesting report to go through to understand what content to focus on for each platform.  

(6/7) Trend Spotlight: “Sorry I’m late”

@mayridts

♬ Originalton – doni

Even though this trend has been used by fashion creators across the world, you can make it your own based on your niche. “Sorry I’m late, I was smashing my client’s meeting” or “Sorry I’m late, I was obsessing over our new collection”.

(7/7) Campaign Spotlight: Carers Trust

Carers Trust and Uncommon Creative Studio have created a first-of-its-kind campaign to feature unpaid carers’ stories. Instead of the usual protest, they used huge LED screens showing carers from their homes, highlighting the lack of breaks they have. This powerful campaign caught the attention of MPs, with the issue being brought up in the House of Parliament!

Make sure to come back to check our weekly news recap with the latest inclusive updates in the marketing and social media worlds, with a touch of inclusion That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.

Plus, learn more about our story and inclusive marketing services.