Inclusive Marketing News #43: Purple Goat Organises Disability Pride Month Event For Brands

Welcome back to our weekly recap of marketing news, including exciting social media updates, important disability and inclusion related news, and our favourite marketing campaigns.

In this week’s inclusive marketing news round up, we talk about our exciting upcoming event for Disability Pride Month (and how you can attend), the latest updates from TikTok, including some new features that we might have already seen in some other platform…,as well as Tinder’s latest campaign featuring Manchester City player, Kerstin Casparijand.

If you want to be like some of these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today. You can also subscribe to our LinkedIn newsletter to be up-to-date with the latest news.

The Marketing Event You Need to Attend This Month

It’s Disability Pride Month, and it’s the time to learn, celebrate and raise awareness of the amazing Disabled community!

At Purple Goat, we’re organising an industry event at the end of the month with top marketing professionals, where we will be sharing powerful insights about inclusive marketing and how to make it work for your brand. 

Don’t miss this opportunity and register your interest to attend here.

Ellie Goldstein Joins Malory Towers Cast

Ellie Goldstein made history for being the first model with Down’s Syndrome appearing in the cover of Vogue, and she has done some amazing groundbreaking work in the fashion industry! Now she’s making her acting debut on BBC’s Malory Towers, playing Nancy. 

It’s not only great to see a disabled actress joining the cast of a popular show, but it’s even better when you see her character’s personality being much more than just their disability!

TikTok’s New Brand Consideration Ads

Recently, TikTok launched their newest brand consideration ads, which allow advertisers to target based on where people are in the purchase journey, making ads more effective. Brands can now tweak their messaging depending if they’re targeting someone in the awareness, consideration or conversion stage. 

This could be a really helpful feature for any paid campaigns!

TikTok Launches Bulletin Boards

The battle between TikTok and Instagram continues, and the Chinese app has developed its own bulletin boards, very similar to Instagram’s broadcast channels. They will be rolling out this new feature soon, which will allow creators and brands to share updates with their followers. 

Are you a fan of this? Do you use broadcast channels on Instagram? 👀

Trend Spotlight: Nice to meet you

@ronjawil

Every friendship duo 🫱🏻‍🫲🏼 @maike.marzipani #pinkpantheress #50cent #50centconcert #legacytour #illegal #handshake #friendship #friends #trending #fy #concert #itsreallynicetomeetyou #girlythings

♬ Illegal – PinkPantheress

Your work bestie, your customers, your most popular product or service, this trend is all about sharing those perfect pairs 

Campaign Spotlight: Tinder

This week, we’re loving Tinder’s latest campaign featuring Manchester City player, Kerstin Casparijand, and her partner, Ruth Brown. The ad celebrates the unexpected connections that can come from something as small as a ‘like’ on the dating app, and the storytelling element showing the real experience of Kerstin and Ruth meeting on Tinder is the cherry on top! 

Make sure to come back to check our weekly news recap with the latest inclusive updates in the marketing and social media worlds, with a touch of inclusion That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.

Plus, learn more about our story and inclusive marketing services.