Inclusive Marketing News #34: First Look at ‘Edits’ & New National Autistic Society Campaign

Welcome back to our bi-weekly recap of industry news, including exciting social media updates, important disability and inclusion related news, and our favourite marketing campaigns.

In this week’s inclusive marketing news round up, we explore the exciting new Instagram and TikTok features that are also great for accessibility, Rose-Ayling Ellis’ latest BBC One show, the National Autistic Society’s campaign for Autism Awareness Month, and many more things!

If you want to be like some of these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today. You can also subscribe to our LinkedIn newsletter to be up-to-date with the latest news.

Rose-Ayling Ellis: Old Hands, New Tricks

Rose has been Deaf since birth, and she is best known for her appearance in EastEnders and Strictly Come Dancing, but she now has an exciting BBC One show! She will be teaching a group of retirees British Sign Language (BSL), as she is a BSL user herself.

With around 75% of older people experiencing some sort of hearing loss, Rose’s BSL experiment hopes to change lives! A very exciting and heartwarming show that we hope will reduce stigma around deafness and sign language.

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Previews of Instagram’s New ‘Edits’ App

We first talked about the new Instagram app ‘Edits’ back in January, and mentioned how it was meant to provide creators with the best content tools. Now we are able to get a sneak peek of how the platform is going to look. Expect project management features, options to precisely isolate objects in videos, and even a ‘Made with Edits’ label that you will be able to see on Instagram Reels.

We’re looking forward to testing it out!

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Sunflower Extra Launched

You might have noticed certain people with a sunflower lanyard, this is The Hidden Disabilities Sunflower, a discreet sign that shows that the wearer has a hidden disability and may need additional support. But this has gone even farther, and the Sunflower Extra has been created.

More confidence, more privacy, more support. That’s what the new Sunflower Extra card offers users. By tapping your card into your phone, your profile comes up and the staff will know how to assist you, without the need to share absolutely everything about your condition, or having lengthy explanations. 

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Instagram Reels Introduced 2x Speed

This week’s newest Instagram feature is the 2x speed on Reels!

Some of you have probably been looking forward to this update for a while, and with TikTok already having it, Instagram obviously had to include it sooner or later. It’s great for accessibility as well! For those users that find it difficult to pay attention to longer videos. 

Will you be using it?

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TikTok Adds Alt Text to Images

Another great accessibility update!

TikTok had been lacking on the accessibility front for a while, so we’re really excited to see them having alt text available for images on the app, especially seeing how much picture-based content has been growing on the app.

Definitely a great step in the right direction! 

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Trend Spotlight: She doesn’t know it yet

@wishbonekitchen

rip to 2022 me, she would’ve loved 2025

♬ DIM – Yves

We’re loving this trend at the moment, as it shows creators going back in time and showing moments in their lives before something big happened. This one by Meredith is the perfect example that consistency does pay off! 

Campaign Spotlight: National Autistic Society

Creative agency, Don’t Panic, and the National Autistic Society have created a beautiful ad for Autism Awareness Month. The short film tells the story of a real dad and daughter, both of them autistic, and it has a team of Neurodivergent creatives behind the camera as well! As Ada Rose at Don’t Panic explained, “Our goal was to show that generational change is needed in how we, as a society, show up for autistic people, what the stakes are, and that we can and must make that more supportive world happen”. 

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Conclusion

Make sure to come back to check our bi-weekly news recap with the latest inclusive updates in the marketing and social media worlds, with a touch of inclusion That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.

And learn more about Purple Goat, the inclusive marketing experts, on our website!