Inclusive Marketing News #31: Is BuzzFeed Creating A New Social Media Platform?

Welcome back to our bi-weekly recap of industry news, including exciting social media updates, important disability and inclusion related news, and our favourite marketing campaigns.

In this week’s inclusive marketing news round up, we talk about Warwick Davis, Instagram’s newest ‘dislike’ button, the 2025 TikTok Creators to Watch, the potential new social media platform by the team at BuzzFeed, and lots more, including our favourite campaign of the week from the Mayor of London.

If you want to be like these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today. You can also subscribe to our LinkedIn newsletter to be up-to-date with the latest news.

Warwick Davis Receives BAFTA Fellowship

Davis is well known in the industry for appearing in Star Wars and Harry Potter, and in this year’s BAFTA awards he received the BAFTA Fellowship for his outstanding and exceptional contributions to the film industry, as well as his advocacy work. Congratulations Warwick! 

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BuzzFeed Looks to Launch a More Positive Social Platform

Is there a new platform around the corner? We’re not sure yet, but web publisher, BuzzFeed, seems to be working on something. The aim with this new platform is to counter the negative impacts of the current social media apps, leaving behind the addictive features and focusing on real valuable stories. What do you think about this? 

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First Disabled Astronaut

We’ve talked about John McFall in previous news recaps, but now it’s time to celebrate even more, as he’s now been cleared for his first space mission, becoming the first disabled person to go to space! He will be on a six-months mission at the International Space Station. 

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Instagram Tests Dislike Button in Comments

Meta is testing a new (yes, another one) feature that would allow users to dislike comments. The aim with this is to downrank comments that users find overly negative or harmful on the app. Having the option to downvote certain comments might be the way to go to create a more ‘friendly’ platform. 

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Libraries to Share Hidden Stories of Disabilities

The Freewheelers Theatre and Media company has produced this project that will feature several projects by disabled adults, and it will be touring Buckinghamshire libraries this spring. Apart from having physical and interactive books available for residents, there will also be workshops and performances planned. 

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The 2025 TikTok Creators to Watch

TikTok has released their top 50 creators to watch this year across different categories. The diverse list includes people from around the world, as well as two disabled creators: Madison Tevlin, in the ‘Icons’ category, and Lyric Mariah, in the ‘Innovators’ one. 

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Trend Spotlight: ‘Oh, piece of candy’

We might or might not be easily kidnapped in a field full of goats – what’s yours? 

@caitzdurling

I fear this could be too niche???🤣🥐 #ohpieceofcandy#pieceofcandy

♬ original sound – Shadowless

Campaign Spotlight: Mayor of London

The ‘Loved & Wanted’ campaign, in partnership with McCann London, celebrates the city’s rich diversity and affirms that every Londoner is valued. The initiative features messages like ‘You are loved and wanted in London’ translated into 17 different languages, being shown on screens throughout the month of February. 

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Conclusion

Make sure to come back to check our bi-weekly news recap with the latest inclusive updates in the marketing and social media worlds. And follow us on social media for more inclusive content!

That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.