Inclusive Marketing News #25: The Christmas Ads Are Here

Welcome to this week’s roundup of the latest news in the marketing world with a touch of inclusion and diversity!

In this week’s inclusive marketing news round up, we tell you about Instagram’s latest advice for users to start posting more carousels to increase reach and engage, SKIMS celebrating Breast Cancer Awareness and Gymshark celebrating Black History Month, and we also tell you about Rare Beauty’s first ever global campaign.

If you want to be like these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today.

TfL Invests £15M to Build More Toilets

Transport for London (TfL) has announced that they will invest £15 million on building more toilets across the network and improving existing facilities. This would mean an increase from the current 185 toilets, making sure travellers are “always within 20 minutes of a toilet”. In an article, the BBC interviewed several people, including Bille Nicholls, who outlined why such a change would be important to the disabled community. A great accessibility measure from TfL! 

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Instagram Downgrades Quality for Less Viewed Reels

After their commitment at the start of the year to support smaller creators, the latest update from the platform feels a bit strange. Mosseri announced that videos that get less views will have their quality downgraded (until views go high again), and creators that drive more views will have videos with better quality. Not big fans of this one…

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New Disabled Model for Primark 

Elliot Caswell has landed his first modelling role with Primark after his BBC documentary, ‘A Life of My Own’. Primark has been doing lots of great work in the inclusion space, with even accessible ranges being launched recently, so this is another great step from the high street brand! 

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TikTok Updates ‘TikTok Academy’ Platform

If you want to improve your TikTok performance, you need to check this out. TikTok’s Academy platform was first released in 2022 and it has now received an update, with a range of new courses to help creators get the most out of the app. The courses are relatively short and seem to be very handy, so definitely check them out. 

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Trend Spotlight: I wonder where the wind will take me

You can do this trend on your own or with your friends, just use it as a chance to showcase a place you’re obsessed about. Is it a charity shop? A park? The pub? 

@bookmarkedbyalyvia

cant fight the wind 💨 #booktoker #bookishhumor #bookstore #barnesandnoble #bookish #bookbesties

♬ fantasmas – HUMBE

Campaign Spotlight: Boots UK

Yes, it’s already November. And yes, the Christmas adverts are already happening. Boots has released its first one of the year, with Bridgerton star Adjoa Andoh as Mrs. Claus. You can see her leading her squad of beauty elves packing presents for every kind of beauty enthusiast. We’re excited for more Christmas ads now!

Want to learn how to create successful inclusive Christmas marketing campaigns?
Check out our top tips for inclusive holiday marketing.

Conclusion

Make sure to come back to check our bi-weekly news recap with the latest inclusive updates in the marketing and social media worlds. And follow us on social media for more inclusive content!

That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.