Virgin Media Gamepad: Launch

Brief

To spread awareness of the newly launched Virgin Media Gamepad and the exclusive benefits of being an O2 and Virgin Media broadband customer, whilst naturally mentioning that the Gamepad space has been designed with accessibility in mind.

Execution

Purple Goat activated 4 creators on TikTok and Instagram, who captured content of their trip to the new Virgin Media Gamepad at the O2. Through vlog-style content, creators showcased their experience at the Virgin Media Gamepad, highlighting the advantages the Priority app such as bagging a slot in the exclusive gaming lounge. Creators naturally touched on the accessibility features authentic to them, which became wider conversation about the Gamepad and this campaign.

Results

The campaign successfully drove over 314,000 video views, from 4 creators, primarily on TikTok. We utilised Macro creators to maximise reach, allowing us to engage more dynamic audiences via the For You Page. The campaign spurred positive discussions about accessibility and accessible spaces, with genuine affinity incentivising creators to produce earned content for the campaign. From the incredible sentiment received, it’s clear that the campaign had huge impact on audiences and supercharged affinity for the Virgin Media Gamepad.