Inclusive Marketing News #48: Rare Beauty Launches An Accessible Fragrance

Welcome back to our weekly recap of marketing news, including exciting social media updates, important disability and inclusion related news, and our favourite marketing campaigns.

In this week’s inclusive marketing news round up, we talk about Rare Beauty’s exciting new launch, the latest Instagram updates you need to know about, and our favourite trends and campaigns of the week!

If you want to be like some of these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today. You can also subscribe to our LinkedIn newsletter to be up-to-date with the latest news.

(1/6) Rare Beauty Launches An Accessible Fragrance

We are big fans of Rare Beauty at PG, and we were so excited to see that their new fragrance had been designed with accessibility in mind!

All of Rare Beauty products have accessible packaging, making them easier to use for those with dexterity issues (like founder Selena Gomez), and the new perfume is no exception. The bottle for the rich vanilla and spicy scent, was designed after conducting a research and working with experts, resulting in an ergonomic bottle that ensures the most effortless and comfortable dispensing.

An amazing role model for other beauty brands out there!

(2/6) TikTok’s Report on UK Top Product Trends

Social media has a huge impact on purchasing behaviours, we know that, but what are consumers searching for and buying on platforms like TikTok? The Chinese app has now shared some insights as to what product trends brands should keep an eye on across verticals. This can be really helpful to understand what resonates with your brand’s audience on the app. 

PG Tip: When creating a social media campaign or working with TikTok influencers, make sure to choose those that resonate with your brand’s values and are genuinely interested in your products! And of course, don’t forget to work with a wide range of creators, including Disabled ones. 

(3/6) How Marketers Can Get Disability Representation Right

The powerful conversation we had at our second INCLUDED event is now on ExchangeWire! The article summarises some of the powerful insights and stats that were shared, as well as how brands can create real action that brings powerful results. 

Inclusion isn’t the ‘nice thing’ to add to your strategy, it’s the key element that will make you stand out and generate better ROI than your competitors. Are you willing to ignore it? 🫣

(4/6) Instagram Introduces Friends Map, Reposts, and ‘Friends’ Tab

This week we have lots of juicy updates from Instagram, starting with the ‘repost’ button, which I’m kind of loving? Now apart from liking, commenting and sharing, you can also repost content that your followers will be able to see on your profile. This wasn’t an unexpected move from the app, as TikTok has had this feature for a while. But Instagram is now copying Snapchat and creating a ‘friends map’, a feature that has been receiving some negativity.

Basically, it’s a way to know your friend’s locations, adding to that social element of the platform. The problem is that Instagram didn’t warn people that this would be activated automatically and it has caused some safety concerns. However, the app has reassured users that they can choose not to use this feature, or only share their location with their chosen friends. Still, it would be great to see Meta making sure this new update is used safely. And on a similar note, there is now a ‘friends’ tab next to your ‘reels’ section, where you’ll be able to see content your friends interact with.

Compared to previous updates from Instagram, these ones make more sense with Instagram’s focus on social connection, but we’re waiting to see how the platform is ensuring the users’ safety after these additions.

(5/6) Trend Spotlight: ‘Do you have any daughters?’

@theamiguelll

where are you frommm from cos I can’t possibly be from nz 🤦🏽‍♀️ HAHAHA @Lewky____ book content break cos I’m obsessed with this trend #fyp #trendingsound #tindermusical #relatable #ihaveonedaughter

♬ original sound – Lewky____

An interesting tinder conversation turned song, turned viral sound. You can use it this week to explain something you get asked often in your day to day life, whether it’s at work or in your personal life.

(6/6) Campaign Spotlight: Specsavers

Specsavers’ latest campaign is not only great, but it shares an important insight around the ableism that exists in our society. The brand found that people are often ‘comfortable’ living with partial hearing, saying things like “I’m not deaf, I just didn’t catch that”, which delays them seeking help.

Being Hard of Hearing or Deaf is not something to be ashamed of, and Specsavers is doing a nice job at showing how avoiding the topic can cause more harm than you think. 

Make sure to come back to check our weekly news recap with the latest inclusive updates in the marketing and social media worlds, with a touch of inclusion That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.

Plus, learn more about our story and inclusive marketing services.