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Starling Bank: #MoreMobile

Platforms

Instagram
Facebook

Statistics

Influencers, Outlines of the heads and shoulders of three people

18

Influencers

Pieces of content, Outlines of a webpage

113

Pieces of Content

Impressions, Three circles in a triangular pattern connected by lines on the slanted edges

4,273,603

Impressions

Engagements, Outline of a heart

1,948,722

Engagements

Clicks, Outline of a mouse pointer

5,884

Clicks

Challenge

With Starling, we had the opportunity to create widespread awareness and educate audiences of the Starling Bank app, and naturally place Starling as the accessible, relevant banking option for the disabled community and beyond. We looked to highlight key features, the ease of switching to Starling and the usability of the app for all banking needs.

We looked to boost conversation and positive affinity with the Starling Bank brand amongst new relevant audiences within the disabled community by utilising disabled influencers and ambassadors to encourage audiences to download the app.

Solution

18 Disability Influencers, with a range of disabilities and impairments, spoke about their experience of switching over to and/or using Starling Bank. Many highlighted their favourite features of the app and why. The influencers also touched upon what accessible Starling features and perks help make banking easier for themselves and the disability community.

Outcome

Our campaign resonated incredibly well with influencers and their communities - with significant over delivery on content, which in turn was reflected in excellent impressions and engagements. TikTok was responsible for some of our most engaging content in the campaign

Insights from the influencers could be fed back to Starling to impact product roadmap and development to ensure continued strong accessibility for all customers, and sentiment was incredibly positive across the campaign