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Karma: Brand Awareness

Platforms

Instagram
TikTok

Statistics

Influencers, Outlines of the heads and shoulders of three people

36

Influencers

Pieces of content, Outlines of a webpage

159

Pieces of Content

Impressions, Three circles in a triangular pattern connected by lines on the slanted edges

1,073,097

Impressions

Engagements, Outline of a heart

154,457

Engagements

Clicks, Outline of a mouse pointer

9,450

Clicks

Campaign Focus

The main aim for this campaign was to increase & drive brand awareness of KARMA, specifically their power chair range. 
By reflecting upon their lived experience and real life stories, participating influencers communicated how the right wheelchair for their needs enhances their  freedom, confidence and independence through organic content and high-end video production.
As a secondary objective, we wanted to generate email sign ups which we achieved through our paid campaign.

Solution

Ongoing content - We activated 4 influencers per month for 9 months. The influencers were tasked with sharing Instagram posts and stories discussing how having the right wheelchair enables them to live a more confident, fulfilling and independent life.
High-End Video Content - We re-activated 4 of our best performing influencers, who then received a KARMA chair for the day. The influencers got to test out the chair and showcase all the amazing features of a KARMA chair.
Paid - We then used paid to amplify the content to wider audiences and to gather email signups to the KARMA website.