Inclusive Marketing News #30: Trainline’s New Ad Makes You Want to Book Your Next Train Journey

Welcome back to our bi-weekly recap of industry news, including exciting social media updates, important disability and inclusion related news, and our favourite marketing campaigns.

In this week’s inclusive marketing news round up, we talk about Instagram’s latest test to allow creators to rearrange their profile grid, YouTube’s announcement to allow reposting from TikTok and Instagram on the platform, as well as our favourite campaigns featuring Trainline and Billie.

If you want to be like these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today. You can also subscribe to our LinkedIn newsletter to be up-to-date with the latest news.

Instagram Tests Option to Rearrange Profile Grid

We know you’ve been waiting for this update, and even though it’s not ready yet, it will definitely be a great addition to the platform! After years of speculation, it’s exciting to see that this is finally happening, and it aligns with Instagram’s aim to give creators more control of their content. 

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New Golf Scheme for Disabled Children

Golf is becoming more accessible! This initiative is fronted by one of Europe’s top disabled golfers, Johnny Reay Jr., and it will be available in two schools in Coventry. The students will spend two weeks practising before receiving free tuition at Stoneleigh Deer Park Golf Club. The families will also be involved with a fun last day on the course. 

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YouTube Enables Reposting from TikTok

YouTube Shorts has been growing a lot over the last few years, proving extremely successful, but the platform is working on getting even more content by partnering with Repurpose.io. This would enable automated re-posting of TikTok and/or Instagram Reels content. YouTube is offering creators 3 months free usage of Repurpose.io.

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Trend Spotlight: “Miss, you forgot something”

If you were looking for a fun new transition sound, this is what you need! 

@taontm

Thank you 💕 #makeup

♬ original sound – alesia.merenkova

Campaign Spotlight: Trainline

Did you know that travelling by train is 67% less polluting than travelling by car? In their new ad, Trainline is trying to highlight that positioning your rear on one of their trains is saving the planet. We absolutely love the style they used in this video, and it will definitely catch Gen Z’s attention, especially those that are worried about the climate.

Want to explore more examples of successful travel brand campaigns?

Check out how brands are getting accessibility, diversity & inclusion right in the travel industry.

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Campaign Spotlight: Billie – Valentine’s Edition

‘The Ick’, that’s Billie’s latest campaign. They take you through a guided meditation using Billie’s products in the shower to scrub off the terrible date you’ve just been on, with great lines like ‘now it’s time to shave off every red flag’ and ‘swipe on lotion like you should have swiped left’. 

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Conclusion

Make sure to come back to check our bi-weekly news recap with the latest inclusive updates in the marketing and social media worlds. And follow us on social media for more inclusive content!

That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.