Inclusive Marketing News #59: Pinterest Games, TikTok Awards & AI Updates

Welcome back to our weekly recap of marketing news, including exciting social media updates, important disability and inclusion related news, and our favourite marketing campaigns.

In this week’s inclusive marketing news round up, we talk about the latest AI updates on Pinterest and Instagram, HelloFresh collaboration with Paramount+, and we check how inclusive the TikTok Awards nominees are..

If you want to be like some of these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today. You can also subscribe to our LinkedIn newsletter to be up-to-date with the latest news.

(1/7) Pinterest Adds Controls To Reduce AI Content

While more AI-generated content is being created online, users are starting to find this influx overwhelming. Pinterest has responded and they have incorporated controls on the app to reduce AI content in feeds.

Even thought this isn’t a perfect solution, it’s a good move from Pinterest to give users the option to reduce (but not eliminate) the AI content on their screens. The platform has already introduced other helpful elements like ‘AI-generated’ tags, to help figure out what content is real and what is not, as this could have a huge impact on creators that focus on Pinterest to share their content.

(2/7) DFS x Pinterest Create a Gamified Shopping Experience

Pinterest gets a double feature this week for its latest collaboration with the furniture retailer, DFS. They’ve created a new omni-channel campaign called ‘What’s your thing? Collague Quest’, where users will be able to explore interior inspiration through an exciting game.

They have created six collages on the app, where people can hunt for a hidden cut-out clue, which will then lead them to the next one. At the end, they will be able to enter a competition for a change to win their dream DFS sofa (it doesn’t sound bat at all, does it?).

This is a really fun way to combine Pinterest’s features ‘collages’ and ‘shoppable cut-outs’, which will definitely keep consumers excited and engaged! A great inspiration for brands looking for new ways to reach customers this holiday season.

(3/7) YouTube Creates New Wellbeing Surface For Teens

Someone said mental health and we’re sat 🪑😶

YouTube is introducing its latest wellbeing offering, this time tailored to teenagers.

They’ve created a dedicated surface built just for teens, which will show users of a certain age videos from trusted sources, specifically when looking for information related to depression, anxiety, ADHD, and eating disorders, among others.

This is a really exciting move from YouTube, as too often we see misleading and false information being shared online. This shows a comittment to create a healthier online world for everyone 👏

(4/7) TikTok Awards Nominations Are Out

TikTok has announced this year’s award nominees, and it’s not only an incredibly diverse mix of creative people, Disabled creators have also made the list!

• Lola Young (Artist of the Year)
• @cheethamswithdreams, @raisingkevin_ & @blindtobes (Voice for Change)
• @calluketraquair (Sports Creator of the Year)
• @nikkililly (Fashion and Beauty Creator of the Year)

It’s great to see TikTok appreciate and celebrate some of the many incredible creators in the community.

Is your brand working with the right creators? Reach out to us to learn more: info@purplegoatagency.com 💌

(5/7) Instagram Introduces AI for Content Creation

This newsletter isn’t complete with a new update from Instagram, and if it’s AI-related, it’s even better.

This time, the team at Meta are introducing AI editing tools for creators. Users will now be able to easily edit images via conversational prompts in-stream. Do you want to change the vibe of your picture? Or maybe remove that random person who is peeking in the background? You’ll be able to do this and much more with the new update.

However, there is always some concern when AI is involved. And users seem to be troubled by the increase in AI-generated content as it comes across as “too fake and disingenuous”.

It will definitely be a handy editing tool, but we’ll see how users react to it in the next few months.

(6/7) Trend Spotlight: Spooky Season 🤳

@zohrastacey

this is your sign to plan a spooky girls night before halloween @Tree Hut 🎃 #spookyszn #girlsnightin #spookygirlsnight #treehut #treehutpartner

♬ Spooky, Scary Skeletons (House VIP Remix) – Crystal Knives & Lex Allen

If you haven’t joined in any spooky content this month, this week is your chance!

And apart from all the decor inspiration and Halloween-themed recipes, you can change the narrative a bit and share something that is scary for you, whether it is at work, or in your day to day life 🎃

(7/7) Campaign Spotlight: Hello Fresh x Paramount 🏆

If you’re a foodie or a cinephile, you’re going to love this campaign.

HelloFresh is collaborating with Paramount+ in a campaign that fuses food, film and television.

How many times have you watched a film and thought “I wish I could have what they’re eating”, or maybe you’ve wanted to organise a themed night of your favourite show? This will give you exactly that.

The campaign called ‘One Menu. A mountain of entertainment’, will feature over 50 recipes inspired by Paramount+ titles, including big titles like Mean Girls or Star Trek.

I don’t know about you, but I’m very excited about this (and it’s not just because my lunch break is approaching), so of course it had to get the campaign spotlight recognition this week!

Make sure to come back to check our weekly news recap with the latest inclusive updates in the marketing and social media worlds, with a touch of inclusion That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.

Plus, learn more about our story and inclusive marketing services.