Welcome to this week’s roundup of the latest news in the marketing world with a touch of inclusion and diversity!
Don’t forget you can follow us on LinkedIn, Instagram, TikTok and Twitter for real-time announcements of all our new blog content!
Contents
Great British Bake Off’s First Deaf Contestant
Tasha Stones will be one of the 12 people competing on the Channel 4 show, and she will be accompanied by a British Sign Language (BSL) interpreter. Seeing this representation on mainstream television is amazing, and a great step forward for the whole Deaf and Disabled community, and we cannot wait to watch the new season!
Source: bbc.co.uk
Clara Holmes ‘BE-YOU-TIFUL’ Editorial Campaign
Content creator, Clara Holmes (@rollinfunky), was recently in OK! Magazine’s ‘BE-YOU-TIFUL’editorial campaign! She said “The work I do makes disabled people feel seen and it means that they are empowered to go after their dreams”.
The fact that magazines are featuring disabled people more and more often (we saw it with Vogue a few months ago), is incredible, and definitely something that more publications and brands in general should be learning from!
Source: linkedin.com
New Multiple Profiles Option on Facebook
Meta has launched a new multi-profile option to enable users to explore different interests, as well as share different content with different audiences. You’ll also be able to build separate friend lists and feeds. How do you feel about this?
Source: socialmediatoday.com
Chris Fonseca Is Using Music And Dance To Explore His Identity
Chris Fonseca, a Deaf Black choreographer and dancer, has a new show called “High Times and Dirty Monsters”, where he highlights the importance of representing the experiences of Deaf and Disabled youth. He has created a fully accessible art through BSL, rap, and creative captioning.
We’re absolutely loving this! Especially because the Deaf community is often faced with the same misconceptions that they cannot enjoy music and dance.
Source: theguardian.com
Pinterest Launches Inclusive Body Type Technology
With the goal to improve body representation on the platform, Pinterest has introduced some groundbreaking body type technology. It utilises shape, size, and form to identify diverse body types in over 5 billion images on the platform, and it will influence Pinterest’s algorithms to increase representation in search results and related feeds for women’s fashion and wedding-related content.
These are some amazing news, but we would love to see Pinterest do something that involves the Disabled Community as well. You cannot be truly inclusive if you forget about the biggest minority in the world. Disabled bodies deserve to be seen!
Source: fashionunited.uk
Cruise Unveils A Wheelchair-Accessible Robotaxi
Cruise, a company backed by General Motors, has introduced a robotaxi that can carry wheelchair users. It includes a ramp, extra space, and clamps for wheelchairs. The plan is to start testing it soon and launch it officially in 2024.
Source: theverge.com
YouTube Announces New Creator Tools
The platform had its “Made On” event where they showcased a range of new creative tools and features to creators and industry professionals. Those features include YouTube’s first generative AI elements, that will enable creators to add AI-generated image or video backgrounds to their YT Shorts.
Source: socialmediatoday.com
Campaign Spotlight: Britain Get Talking
For this year’s World Mental Health Day, ITV’s Britain Get Talking created an ad that shows the mental health struggles of kids around the country. The film urges adults to encourage children to “do their homework and get talking” when it comes to how they are feeling. You can check out the new ad on YouTube!
Source: thedrum.com
Conclusion
Make sure to come back to check our bi-weekly news recap with the latest inclusive updates in the marketing and social media worlds. And follow us on social media for more inclusive content!
That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram, TikTok and Twitter for real-time announcements of all our new blog content!
