The Disability & Marketing Blog

We bring you insights into all things disability and marketing. From tips on how you can make your business and marketing more inclusive, to industry expert opinion pieces, social media news and accessibility advice, we cover it all.

May 10, 2024 Written by: Carmen de Castro

7 min

Accessibility, Diversity & Inclusion In The Travel Industry – How Getting It Right Benefits Brand & Consumer

The travel industry plays a pivotal role in connecting people from diverse backgrounds and cultures. However, for travel to truly...

May 8, 2024 Written by: Lydia Wilkins

7 Tips to Make Your Newsletter Accessible Be it through Substack, MailChimp or another service, newsletter are great for marketing yourself, or even for a brand to...

6 min

March 15, 2024 Written by: Carmen de Castro

The Business Benefits Of Inclusive Marketing In today’s diverse and dynamic market landscape, businesses are increasingly recognising the importance of inclusive marketing. At Purple Goat, we...

5 min

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December 4, 2023 Written by: Carmen de Castro

How to Make Your Podcast Accessible – Top 7 Tips

As the world of podcasting continues to grow, the importance of ensuring accessibility for all listeners cannot be overstated.

4 min

November 22, 2023 Written by: Martyn Sibley

5 Incredible Ways Technology Can Empower Disabled Individuals

Purple Goat Founder and CEO Martyn Sibley was recently lucky enough to visit Google and interview the head of accessibility...

3 min

November 16, 2023 Written by: Carmen de Castro

Inclusive Marketing News Round Up #2: Kia, Uber & McDonald’s come together for an ‘uningnorable adbreak’

From TikTok’s live concert event to the unmissable new ad from huge brands including McDonald’s & Kia, get the latest...

4 min

November 8, 2023 Written by: Olivia Aujla

Diversity Washing: What is it? And How Can Your Brand Avoid it?

In an age where terms like ‘diversity’ and ‘inclusion’ are more than just buzzwords, it’s vital for companies to authentically...

9 min

November 3, 2023 Written by: Dayna Halliwell

4 Simple Tips To Go Viral on Social Media

In the age of social media, the term “going viral” has become a sought-after status for content creators, marketers, and...

4 min

October 20, 2023 Written by: Carmen de Castro

TikTok Accessibility – How Accessible Is It & How To Make Your Videos Accessible

TikTok, the video platform that revolutionised the industry. But how accessible is the content on this platform? And can you...

7 min

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Accessibility Tips Disability, Diversity & Inclusion Inclusive Marketing Industry Updates Workplace DE&I

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Disability & Marketing Blog Categories

Accessibility Tips Disability, Diversity & Inclusion Inclusive Marketing Industry Updates Workplace DE&I

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