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Hi! I’m Joe, a writer and poet from sunny Scotland (when it isn’t raining). You may know of my blog Dystrophy Dad, where I write about disability, parenthood and travel. There’s just something about jetting off to new places that fills my wee Scottish heart, though flying isn’t without its challenges.
Air travel is a frightening prospect for many wheelchair users. This is not due to a fear of flying but a genuine worry that their wheelchair won’t arrive at their destination, and if it does, that it’ll have been crushed into a small metal cube.
The past few years have seen news stories of wheelchairs being lost or damaged by airlines, such as in the case of Para-Swimmer Patrick Flanagan, whose wheelchair made the trip from Dublin to Glasgow, only to arrive broken. Patrick then had to complete his onward journey to the 2021 Tokyo Paralympics without his wheelchair.
Similarly, 3×3 wheelchair basketball player, Jess Whyte, experienced difficulty in 2022 when her sports wheelchair vanished somewhere between East Midlands Airport and Amsterdam. Jess was reunited with her chair, but the delay prevented her from playing in a tournament game.
Respect for disabled passengers and our mobility aids remains a real issue, inspiring campaigns such as Sophie Morgan’s Rights on Flights, which pursues lasting change. The aviation industry has a long way to go, but that shouldn’t mean that we aren’t able to travel a long way.

Planning a relaxing break is stressful at the best of times. First, you need to choose a destination, then there are the hours spent on Tripadvisor searching for keywords like “wheelchair” and “access”, whilst trying to ignore one-star reviews bemoaning that a hotel situated outside of the UK doesn’t provide an authentic full English breakfast.
The stress of travelling can be substantially lessened when airlines put the work in, and take accessibility seriously. Fortunately, there are more and more instances of airlines recognising the importance of accessibility and improving the experience of disabled customers.
Accessible travel blogger Helen of @Wheelybraw praises British Airways.
“I recently flew with BA from Glasgow to London. The process of boarding was weirdly easy and the staff weren’t startled when encountering a wheelchair user.
When we landed, there was a delay in my chair being brought to the plane and the pilot came by to check on me. They even called passenger assistance to make sure my chair was on the way before leaving the plane. This made a minor inconvenience near immaterial.”
Chronic Illness vlogger Charlotte of @Charlottesclubfoot praises Virgin Atlantic.
“They are amazing. The crew are well trained in supporting disabled passengers, and my wheelchair goes into the cabin no problem! The last time I flew with them, they ensured I was first on the plane, so I could dismantle my wheelchair without the pressure of waiting passengers.”
On a personal note, I’ve had faultless service from Air Transat via Canadian Affair. I’ve flown with them from Glasgow to Toronto twice, and they couldn’t do enough to make my journey as painless as possible.
For a start, they speak to me about my needs and not my wife – you’d be surprised at how often I’m treated like I’m not there, just because I’m a foot shorter. On my last trip, they seized an opportunity to make my journey more comfortable and moved our seats closer to the front of the plane, for ease of boarding.
When things go right, it speaks volumes. If you make us feel appreciated, we’ll share that appreciation with anyone who’ll listen.

For any wheelchair users planning on jetting off to the sun, snow or somewhere in between, here are some tips that’ll get you off to a flying start.

We now live in a post-pandemic world, but those two years were an especially difficult time for disabled people, many of whom have experienced extensive isolation due to shielding. The long-term restriction on our freedom is now gone, and in its place is a sense of wanderlust.
There’s a vast and beautiful world out there that we long to experience, even if that comes with the need to compromise and adapt. Helping us by removing barriers to travel and accepting disabled customers as a valued and core part of your customer base is a worthwhile endeavour.
The spending power of the Purple Pound shouldn’t be undervalued by any brand, including airlines. Global estimates put the combined spending power of disabled people at £274 billion in the UK alone. Why would your brand pass that up?
Listening and understanding your disabled customer needs when flying, is a great first step that can then lead to better accessibility, including an improvement in brand love and brand loyalty. This can then be levelled up with some influencer activations, showing disabled content creators having a good experience when travelling, which can bring even more customers to the brand.
Please remember that despite what every accessible parking bay seems to suggest, wheelchair users make up a mere 8% of the disabled community. This blog post is based on my personal experience as a wheelchair user, but accessibility is more than wheelchair access.
Grow your business with the needs of all disabled customers in mind and make us feel welcome. If you do, you’ll see an increase in customer spending, and we’ll work for you in spreading brand positivity.
Yes, you’ll profit, as will we, but really, it’s just the right thing to do.
If you’re an airline that wants to become more inclusive and accessible, the team at Purple Goat are inclusive marketing experts who will hand-hold you through the whole process! You can also learn more about Sophie Morgan’s Rights on Flights campaign, and become an ally to the disabled community, we all deserve to have a good experience when traveling.