Welcome to this week’s roundup of the latest news in the marketing world with a touch of inclusion and diversity!
Don’t forget you can follow us on LinkedIn, Instagram, TikTok and Twitter for real-time announcements of all our new blog content!
Table of Contents
Assistance Dog’s Information Hub
Millie, who won the BBC Young Reporter competition, has shared her experience of relying on her assistance dog, Reggie, to support her through autism, chronic pain and anxiety.
Due to the lack of resources and information around assistance dogs, she established ‘Cate UK’, an online information hub to help both, the disabled community and the general population. Check out their resources covering training, misconceptions and more on the Cate UK website.
Source: bbc.co.uk
National Asian Wedding Show Features Disabled Model
Aligned with Disability History Month (16th Nov – 16th Dec), the National Asian Wedding Show made history by featuring their first ever disabled model on the catwalk.
Zubee’s debut challenged stereotypes, and it will hopefully be the first of many more events promoting representation of the disabled community.
Source: linkedin.com
TikTok x Ticketmaster
TikTok and Ticketmaster are expanding their partnership into more than 20 new markets, including the UK. Users can now buy tickets for their favourite artists through Ticketmaster within the video platform, and artists can now easily promote their upcoming events in the app.
This is not the only update from the video platform to make engaging with artists even easier, check out the new TikTok’s artists accounts below!
Source: newsroom.tiktok.com
Live Nation’s Commitment to Accessibility
Live Nation, the UK’s top music festival operator, has signed a legal agreement with the Equality and Human Rights Commission (EHRC) following access failures at its Wireless and Download festivals.
They aim to improve accessibility, acknowledging the importance of inclusivity for disabled people.
Source: disabilitynewsservice.com
New PS5 Accessible Controller
We first talked about the exciting Sony launch a few months ago on our LinkedIn page, and it’s finally here!
The new controller, which has been designed in partnership with accessibility experts, is highly customisable, with different buttons, triggers and sticks that lets players create a set-up that suits their needs.
Source: bbc.co.uk
Snapchat’s New AI Features
Snapchat+ has introduced new generative AI features to its subscribers. Users can now create visuals using text prompts, extending images with an AI outcropping feature, and collaborate on AI images through the “Dreams” feature.
Source: socialmediatoday.com
TikTok Introduces Artists’ Accounts
TikTok is enhancing music discovery by introducing artists’ accounts, with a set of features and promotional tools aimed at strengthening the bond between artists and fans.
These include an artist tag to identify the musician, a music tab to have easy access to the artist’s music catalog, a ’new release’ tool to spotlight new songs, and much more!
Source: newsroom.tiktok.com
Campaign Spotlight: Apple
Apple’s latest ad titled “The Lost Voice”, and directed by Taika Waititi, follows their groundbreaking disability-inclusive film from last year. The film follows a girl helping a speech-impaired creature find its voice through enchanting landscapes. But the twist at the end reveals the narrator as a father with speech loss using Apple’s Personal Voice feature.
Definitely worth a watch!
Source: adweek.com
Conclusion
Make sure to come back to check our bi-weekly news recap with the latest inclusive updates in the marketing and social media worlds. And follow us on social media for more inclusive content!
That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram, TikTok and Twitter for real-time announcements of all our new blog content!
