The COVID-19 pandemic that started in early 2020 brought about significant changes in various aspects of life, including the way businesses operate. As businesses scrambled to adjust to the new normal, our disability marketing agency Purple Goat was among the few that saw an opportunity to thrive.
Three years since the first pandemic lockdown, we launched and continued to expand our reach. In this blog post, we will explore three reasons why the pandemic has enabled our agency to thrive.
The Rise in Influencer Marketing
Influencer marketing has been on the rise for several years now, and it has become a crucial marketing tool for businesses. However, the pandemic further accelerated its growth. With people spending more time at home, social media use increased significantly. Businesses had to shift their marketing efforts to social media platforms, and influencer marketing became the go-to strategy for many.
Purple Goat specialises in disability marketing, and its focus on inclusivity has helped it thrive in the influencer marketing space. As more businesses started to prioritise diversity and inclusion in their marketing campaigns, Purple Goat’s expertise in disability marketing became invaluable. The agency has been able to work with brands that want to be more inclusive and reach out to diverse audiences, which has significantly contributed to our growth.
The past few years have seen a significant increase in awareness of diversity and inclusion topics in the world.
The Rise in Remote Work
The pandemic forced businesses to embrace remote work, and many discovered that it is a viable option even post-pandemic. Remote work has been particularly beneficial for disabled staff who may have previously faced barriers to employment. Purple Goat has been able to tap into this trend and build a team including talented disabled staff who can work from anywhere.
The agency’s commitment to inclusivity has also helped us attract disability-focused clients who may have previously felt left out of the modern marketing world. By having a diverse team, Purple Goat can better understand the needs of disability clients and create marketing campaigns that resonate with them. The agency’s success in this area has helped it stand out in the industry.
The Rising Awareness of Diversity and Inclusion
The past few years have seen a significant increase in awareness of diversity and inclusion topics in the world. People are more aware of the need to be inclusive, and businesses are starting to realise the benefits of diversity. We’ve been at the forefront of this trend, advocating for inclusivity in marketing and working with businesses that share these values.
The pandemic has accelerated this trend, with more businesses realising the importance of inclusivity in their marketing campaigns. As a result, Purple Goat has seen a significant increase in demand for our services. The agency’s focus on disability marketing has also helped us stand out in the industry, as it is a niche area that few agencies specialise in.
The past three years have been challenging for businesses, but Purple Goat has managed to thrive. The rise in influencer marketing, the shift to remote work, and the increasing awareness of diversity and inclusion have all contributed to our agency’s success. As businesses continue to prioritise inclusivity in their marketing campaigns, Purple Goat’s expertise in disability marketing will continue to be invaluable.
