Inclusive Marketing Services

We’re a global social media marketing agency, powered by disabled marketers and creatives. We pride ourselves on bringing together data-led performance, real human relationships, expert creative, authentic and engaging content and laser-sharp paid media activations.

The Business Case for Inclusion

From insights to change management to social campaigns, we are an award-winning agency supporting brands in their journey to more inclusive marketing and communications. At Purple Goat, we not only understand the impact of inclusion and representation on consumer behavior but also the real commercial value of engaging and marketing to the disabled community. Leaning our expertise in marketing and lived experiences, we find creative solutions to help brands harness the Purple Pound and engage with the largest minority in the world. Our approach to each client and project is completely bespoke, drawing on real consumer insights from the disabled community to inform the basis of our creative ideas and strategies for each campaign or project.

£274 Billion
Families of disabled people in the UK spend an estimated £274 billion a year
$13 Trillion
Globally they spend an estimated $13 trillion a year

Inclusive Marketing Services

A 360 Marketing Agency like no other, from social activations to insights and creative consultancy, these are the most progressive campaigns in the world - with the disability community running through the DNA of who we are, and what we do.

Why trust Purple Goat with your Inclusive Marketing

Purple Goat are an award-winning marketing agency. We stand out for our unique approach, and we are committed to producing exceptional creative content and marketing campaigns which promote and communicate an authentic narrative that focuses on disability.

With over half of our team having a disability, the authentic lived experience that we can bring to our work, gives us the edge over competitors.

We look to crush outdated misconceptions and fears around disability with all who work with us on social media marketing campaigns and insight projects, whilst also offering to upskill partners and clients on accessibility, inclusion and DE&I in the process.

 

What is Inclusive Marketing?

Inclusive marketing is a strategic approach to overarching comms activities which includes designing activities that authentically represent and connect with a diversity of audiences, ensuring messaging and offerings appropriately resonate with everyone.

Learn more about inclusive marketing

Sian Lord, a woman with a prosthetic leg, sits on a kitchen countertop spreading a Union Jack flag behind her. Text at the top says

What our clients say

Recently we had the pleasure of working with Purple Goat on our Paralympics GB sponsorship campaign ‘We Are Here’.

The team at PG were a dream to work with, not only did they find us some very creative influencers to take part in the campaign and over deliver on all KPIs, they also totally got what we were looking to achieve with the campaign and offered some great suggestions on how to make it even better.

We are very much looking forward to working with them again in the near future.

Rachael Courtney

Virgin Media

Virgin Media

It’s Time To Join the Herd!

Ready to make your business more inclusive? E-mail us at: info@purplegoatagency.com Contact us
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