Starling Bank: #MoreMobile
Pieces of Content
With Starling, we had the opportunity to create widespread awareness and educate audiences of the Starling Bank app, and naturally place Starling as the accessible, relevant banking option for the disabled community and beyond. We looked to highlight key features, the ease of switching to Starling and the usability of the app for all banking needs.
We looked to boost conversation and positive affinity with the Starling Bank brand amongst new relevant audiences within the disabled community by utilising disabled influencers and ambassadors to encourage audiences to download the app.
18 Disability Influencers, with a range of disabilities and impairments, spoke about their experience of switching over to and/or using Starling Bank. Many highlighted their favourite features of the app and why. The influencers also touched upon what accessible Starling features and perks help make banking easier for themselves and the disability community.
Our campaign resonated incredibly well with influencers and their communities - with significant over delivery on content, which in turn was reflected in excellent impressions and engagements. TikTok was responsible for some of our most engaging content in the campaign
Insights from the influencers could be fed back to Starling to impact product roadmap and development to ensure continued strong accessibility for all customers, and sentiment was incredibly positive across the campaign