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Starling Bank: Money Management Features

Platforms

Instagram
TikTok

Statistics

Influencers, Outlines of the heads and shoulders of three people

14

Influencers

Pieces of content, Outlines of a webpage

94

Pieces of Content

(including paid ads)

Impressions, Three circles in a triangular pattern connected by lines on the slanted edges

2,379,724

Impressions

Engagements, Outline of a heart

929,517

Engagements

Clicks, Outline of a mouse pointer

12,711

Clicks

Challenge

Starling Bank tasked Goat and Purple Goat to generate awareness around the money management features of the Starling Bank app and to encourage consumers to use Starling to manage their money and personal finances, by creating engaging and exciting content that communicated these benefits.

What We Did

We selected 27 influencers across Goat and Purple Goat, including a number of existing and new Starling users. The influencers posted content across Instagram Stories, Reels, and TikTok, where they explained how easy it is to save and budget with Starling Bank, in a way that resonated with their audience. They focused on their favourite money management features of the app to maintain authenticity and included a clear call to action to download the Starling app.

We also used paid media amplification to reach a wider audience through Facebook, Instagram and TikTok, targeting core audiences from the disabled community as well as other core audiences  such as Parenting, Business, Competitors and Consumers, with the objective to generate traffic.