Inclusive Marketing News #50: New Stats on Disabled Travellers’ Experience

Welcome back to our weekly recap of marketing news, including exciting social media updates, important disability and inclusion related news, and our favourite marketing campaigns.

In this week’s inclusive marketing news round up, we talk about some new stats about Disabled travellers that will make brands think twice when not considering accessibility, some interesting potential updates from Instagram, and O2’s latest campaign all about connection.

If you want to be like some of these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today. You can also subscribe to our LinkedIn newsletter to be up-to-date with the latest news.

(1/8) New Stats Show Disabled Travellers’ Experience When Flying

Transreport, in collaboration with Purple Goat, has launched a new white paper to uncover the ongoing barriers Disabled people face at every stage of their airport journey.

With 81% of Disabled travellers encountering barriers, it’s a commercial necessity for travel brands to act and create more accessible experiences. You can download the full report on Transreport’s website.

You may also want to explore Why Accessible Marketing Is Important For Neurodivergent People & How Airlines Can Get It Right

(2/8) LinkedIn Adds More Analytics Updates

LinkedIn is slowly but surely becoming a creator platform, and its latest update reinforces this even more. They first added post analytics back in May, but they’re now expanding those, and providing users with even more insights to understand how their posts are performing, including the profile views and new followers that a specific post is bringing.

This will definitely help those of you who are trying to grow on the platform, as you’ll understand the type of posts and topics that work best with LinkedIn’s audience.

(3/8) CocaCola x Purple Goat 

Over the last year, we’ve been working with the fantastic team at CocaCola to see how we can start to drive more inclusive thinking, accessibility and progressive representation into The Coca-Cola Company marketing and comms.

This is an exciting journey, and we can’t wait to show what the future holds, but for now you can check out a sneak peak of some of the work we did with the team in Atlanta a couple of months ago!

(4/8) Ann Summers Confirms Inclusive Bra Fitting Services

While some other brands have experienced backlash due to their lack of inclusion, Ann Summers is proudly supporting the trans community. A spokesperson shared that the lingerie brand is committed to inclusivity and their bra fitting services are available to all customers, including trans women.

This is not only great news for the LGBTQIA+ community, but also a smart business move for Ann Summers, as inclusivity is a commercial necessity and one that will make you stand out from your competitors. 

(5/8) Instagram is Considering Counting Screenshots as Engagement Metrics

Adam Mosseri was recently asked during a Q&A session about tracking screenshots in the app, to which he responded with interest, saying that he will talk to the team about it.

This could be an interesting move from Instagram, and one that would definitely change how creators produce content. We’ve already seen examples of accounts where taking screenshots is a common action in their videos, as they share important information that they can’t expand on in a short clip, so we’re keen to see if Meta responds to this 🤔.

(6/8) Channel 4 Announces 10th Anniversary of Diversity in Advertising Award

After working with the team at C4 in their latest Paralympics Ad ‘Considering What?’, we know how committed they are to inclusion, and we’re extremely excited to see the 10th edition of their ‘Diversity in Advertising’ award. The award is aimed at challenging the industry to reach more of the population than ever before, and this year’s brief is all about ‘inclusive by design’.

Could this be you? Make sure to enter the award! 

(7/8) Trend Spotlight: Ok with me

@m_nkaa_

😭

♬ original sound – hails

Show your best momentary reaction to “sad” news with this trend. 9am meeting got canceled? Oh no 😭🤪

(8/8) Campaign Spotlight: O2

VCCP and O2 are celebrating the power of connection, and highlighting O2’s category-leading coverage, with its latest campaign ‘Near or Far‘. The film showcases the connection between a daughter and her father sharing some heartwarming news even being miles apart from each other.

Added to this, O2 also has an OOH campaign in rural and unexpected locations that have strong O2 network coverage. Definitely our winner this week 🏆.

Make sure to come back to check our weekly news recap with the latest inclusive updates in the marketing and social media worlds, with a touch of inclusion That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.

Plus, learn more about our story and inclusive marketing services.